Pre-rolls were the most-sold product category in the U.S. cannabis industry in 2025, according to a recent Custom Cones USA report, compiled from survey insights and sales data from cannabis analytics firm Headset.
The report found that cannabis pre-roll sales generated $3.6 billion in revenue last year, with more than 383 million units sold — a 15.9% market share for the U.S. industry.
Pre-rolls also saw more growth last year than any other product category, according to the report, with nearly 10% year-over-year growth and a 18.6% surge in sales, continuing a five-year trend.
Until 2025, cannabis flower had consistently outperformed the industry’s other product categories.
“Pre-rolls are no longer an afterthought. What started as a trim byproduct, pre-rolls have matured into a highly competitive, innovation-driven category where brands are winning through quality, scale, and smart branding.” — Harrison Bard, CEO of Custom Cones USA, in a press release
The report also highlights the rapid growth of multi-pack pre-rolls last year, but noted that single-pack, 1-gram pre-rolls remain the category’s top-performing format, earning $1.44 billion in 2025.
Survey results showed that most pre-roll manufacturers predict that infused pre-rolls will be the industry’s next big product trend.
Additionally, millennials are the most frequent consumers of pre-rolls, accounting for nearly 44% of total sales.
