Employment in the legal cannabis industry fell slightly in 2025 – down 2.7%, according to Vangst and Whitney Economics’ annual U.S. Cannabis Jobs Report. The report ties the job losses to a 3.3% decrease in U.S. cannabis sales and price compression. “In-store checkout data indicates that the number of items in a consumer’s basket, in most states, remained about […]
From customer segment polls to relevant studies, data dictates the market. Cannabis data is collected from a variety of sources and reported in this section:
