Oregon-based cannabis edibles company Wyld is acquiring edibles brand Grön with the deal set to close during the first quarter of the year.
In a statement, Wyld Founder and CEO Aaron Morris said the “acquisition is about scaling a brand that’s already winning.”
“Grön has built exceptional products and a deeply trusted brand. Our goal is to support its continued growth by pairing Grön’s creativity and innovation with Wyld’s infrastructure, reach, and operational strength – without compromising what makes Grön special.” — Morris in a press release
The companies noted there are no plans to change Grön products, formulations, or brand identities, or to introduce co-branded or “a Wyld company” packaging.
In a statement, Christine Apple, founder and CEO of Grön, said the two companies “share the same values, the same standards, and the same commitment to making exceptional edibles.”
“Grön was built with purpose from day one, rooted in quality, creativity, and a deep respect for the people who choose our products,” Apple said. “Joining forces with Wyld allows us to thoughtfully scale what we do best while staying true to who we are.”
Wyld is currently available in 16 U.S. states and Canada, at about 7,500 retail locations throughout the regulated cannabis market. Grön currently has 75 different products available across 9 U.S. states and Canada and is available in close to 4,500 retail locations. The combined organization will include approximately 1,400 employees, with roughly 1,100 at Wyld and 300 at Grön.
Financial terms of the deal were not disclosed.
