Editor’s note: This guest editorial was contributed by Steve Knapp, the founder and CEO of SM Services. A complex, technical, and attention-grabbing sector? That description applies to both cannabis and marketing. But many cannabis insiders aren’t equally versed on the ins and outs of effective marketing campaigns. Whether you run a B2B or B2C business, […]
Steve Knapp founded SM Services on a foundation of 20 years in the cannabis industry and his expertise in sales, marketing, team-buidling and management propels the agency and its development of standout brand identities. Steve strongly believes in leadership by example in both his role as CEO and in guiding the creation of marketing assets and collateral that speak for themselves.