Infused cannabis beverages will be available at Lollapalooza for the first time this year as part of a partnership with RYTHM, Inc., makers of Señorita. During the festival, Señorita will offer its Mango Margarita and Lime Jalapeño Margarita at select General Admission Cocktail, General Admission Plus and VIP bars throughout Grant Park.
In a statement, Ben Kovler, chairman and interim CEO of RYTHM, noted that “Chicago is Señorita’s hometown, so this partnership feels like coming home.”
“Lollapalooza has shaped music culture for more than three decades, making it the perfect place to introduce fans 21-plus to Señorita, which offers a premium THC, non-alcoholic option for festivalgoers.” — Kovler in a press release
In addition to being named an official beverage partner for the festival, RYTHM is also the official THC beverage partner for Navy Pier, and available across multiple venues including The Salt Shed, and an on-site footprint at Windy City Smokeout, Sueños Music Festival, the Chicago Pride Parade, and Taste of Randolph.
In January, the company entered into a multi-year partnership with the United Center, which was the first in the U.S. between a major arena and a cannabis brand to offer THC beverages to concert and live event attendees.
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