Behind every cannabis success story is a system, a strategy, and a partner who helped make it happen. In our Case Study series, we read from the operational playbooks of cannabis leaders, learning about the tools and expertise they have implemented to grow their business. From technology, to equipment, to consulting, these are real stories from real operators who are building the future of cannabis.
As cannabis brands expand into new states, growth can become a double-edged sword. Each market introduces new inventory systems, regulatory nuances, compliance requirements, SKUs, financial constraints, and data silos. For Dreamfields, parent company of Jeeter, one of the best-selling preroll brands in America, maintaining growth while building a unified operational backbone became a top priority.
Finding the Right Foundation
To support that level of growth, Jeeter turned to SilverLeaf, a cannabis ERP solution from Velosio built on Microsoft Dynamics 365. The platform was created with complex cultivation and manufacturing in mind, giving cannabis operators a way to unify finance, production, compliance, and inventory, and adapt as they expand into new markets.
To learn more about this partnership, Ganjapreneur connected with Dreamfields’ National Director of Compliance, Adam Cintas. According to Cintas, Jeeter has been using SilverLeaf as the foundation of its operational strategy across markets for several years now, and more than a software platform, he views it as a key partner in Dreamfields’ growth and development.
Built for the Realities of Cannabis Operations
SilverLeaf was designed specifically for cultivation and manufacturing teams that need more than spreadsheets and disconnected systems.
For Jeeter, it provided one connected platform to manage production, compliance, and finance across multiple markets, all within the familiar Microsoft ecosystem their teams already used.
What mattered most wasn’t the technology itself, but how easily it could adapt. Regulations shift quickly, and every state runs differently. SilverLeaf’s flexibility allowed Jeeter to adjust workflows and reporting requirements without rebuilding their entire system, a capability that’s become critical as they expand.
Optimizing Across State Lines with People-Powered Growth
For Jeeter, growth starts with people. Behind the brand’s success is a culture built on empowerment and collaboration. With teams spread across states, each operating under different regulations, Jeeter invests heavily in employee development and cross-functional alignment to keep everyone moving in the same direction. As Cintas puts it, “Cohesive teams cultivate influential brands.”
But scaling a people-first company requires clarity. As operations expanded, Jeeter needed accurate, connected data to maintain consistency and compliance across markets. That’s what led them to SilverLeaf.
Today, SilverLeaf helps Jeeter keep production, compliance, and financial data aligned across five states, while maintaining the flexibility to enter new ones. There was a learning curve at first, as with any new system, but Jeeter saw that process as an investment in long-term maturity.
Once teams got comfortable, the impact was clear. Decision-making became data-driven at every level, not just in management. Employees who once worked in silos began using shared insights to make faster, better-informed decisions. Cintas says this shift has given everyone a clearer view of how their work connects to the bigger picture.
Navigating Regulatory Chaos: Switching From BioTrack to METRC on Short Notice
The partnership between Jeeter and SilverLeaf was put to the test just days before Jeeter’s scheduled launch in New York. After months of preparation, facility buildout, and system integration, the company was preparing to go live when the state unexpectedly announced it was abandoning BioTrack as its official track-and-trace platform due to their merger with METRC.
The transition sent shockwaves across the state’s licensed operators. Systems built for BioTrack needed to be unraveled and rewritten. Operators scrambled to re-enter inventory, reconfigure reporting systems, and maintain compliance. Many companies delayed launch timelines.
Jeeter, however, was able to make a quick pivot due to their partnership with SilverLeaf. In a matter of days, SilverLeaf engineers reconfigured Jeeter’s digital workflows in a “mock” METRC-like environment to adhere to New York’s regulations, anticipating that they would eventually need to integrate with METRC. At one point during the process, Cintas says, a SilverLeaf rep even contacted METRC leadership directly to escalate support so they could maintain their launch deadline. This level of involvement went beyond typical vendor assistance: for Jeeter, it confirmed SilverLeaf operated more like a business partner than a SaaS platform.
Looking Ahead
Jeeter’s growth shows no signs of slowing, but growth without structure leads to burnout. The company chose to build on a foundation of standardization, data integrity, and responsive technology that can scale with them. SilverLeaf provided the long-term framework to make that possible.
As the cannabis market continues to evolve, interoperability and strategic insight will define which brands thrive across multiple states. Companies that build smart now will win later. That’s the philosophy behind Jeeter’s approach, and, as Cintas explains, it’s why they see SilverLeaf as an extension of their business, not just a software provider.
Want to see how SilverLeaf can do the same for your business?
