Wurk CEO Keegan Peterson Passes Away at 33

Keegan Peterson, the CEO and founder of cannabis industry payroll and human resources solutions company Wurk, has died. He was 33.

The company announced the news on January 19 but did not specify a cause of death. Peterson passed away on January 14.

“It is with great sadness that I share the news of the passing of our friend and founder Keegan Peterson. Keegan will be remembered for his fierce advocacy in the cannabis space and the company he built to support the industry that he cared about deeply.” – Scott Kenyon, Wurk executive chairman, in a blog post

Peterson founded the company in 2015 which led to him being named one of Marijuana Venture’s 40 under 40 awardees while Wurk was named one of MG magazine’s top 50 employers. In 2019, the National Cannabis Industry Association recognized Wurk with an Innovation in Technology award for Business Strategy & Innovation. Peterson was also an associate producer for the documentary “Weed the People.”

Peterson was a member of Denver Relief’s Green Team and a mentor for cannabis industry entrepreneurs at Canopy Boulder and Canopy San Diego.

A GoFundMe has been created to assist his family which the Board of Directors at Wurk will match up to $20,000. A memorial board has also been created, allowing individuals to write memorial posts.