New Yorkers are buying 50% more cannabis than the national average, according to Weedmaps Q1 2024 data. The uptick comes as more dispensaries come online and potential stabilization in the state Office of Cannabis Management leadership.
According to Weedmaps data, 53% of New York orders via the platform are for cannabis flower – which is 5% higher than the national average of 48% – and 27% of orders are for edibles, 9% higher than the national average of 18%. Vape pen orders in New York through Weedmaps are 10% lower than the national average of 25%, at 15%.
Weedmaps also found that consumers aged 50+ are buying more flower, edibles, and fewer vape pens than consumers younger than 50. Fifty-four percent of those 50-plus purchased edibles via Weedmaps (43% under 50), and 28% purchased flower (25% under 50), while 15% purchased a vape pen (26% under 50).
Weedmaps also reports that New York has a higher Average Order Value (AOV) through its platform than the national average for Q1 – $123.16 vs. $80.78, respectively. New York has a 6% higher basket size through Weedmaps vs. the national average in Q1 (2.35 items vs. 2.22 national), and 44% of orders through Weedmaps were for delivery compared to 60% nationally in Q1 2024.
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