Weedmaps Data Finds ‘Green Wednesday’ Cannabis Sales Outpace Black Friday Sales

Cannabis sales on the day before Thanksgiving surpassed sales on Black Friday, accounting for 21% of the weekly gross market value over the holiday week, according to order data from Weedmaps. The day before Thanksgiving has been dubbed “Green Wednesday” due to historically strong cannabis sales. 

Weedmaps saw 42% growth in total order volume on Green Wednesday and the average basket value that day was 103% higher than the average Wednesday during the month of November; however, the day’s gross market value was down 4% compared to Green Wednesday 2022.  

Orders for edibles increased most significantly on Green Wednesday, according to Weedmaps data, up 81%. Edibles also held six of the top 10 products sold on Green Wednesday – last year the category held five of the top 10. Vape pen orders also increased by 52% and flower increased by 48% over the average Wednesday in November, according to Weedmaps data.  

So far this year, edible products hold seven of the top 10 selling products, while vape and flower products each hold two spots, according to Weedmaps data, which notes that while flower is still the most purchased product category overall, the firm reports an 18.5% year-over-year increase for edible products compared to a 9.37% increase in flower.