Entrepreneurs in Washington have created a consumer report-like cannabis product rating system called Just Good Score as a method for holding growers to a higher standard, according to CBS-affiliate KREM 2.
The system was created by Emily Reilly in order to bring post-prohibition issues, such as negative environmental impacts and potential health risks, to attention. The scales rates growers on a 100 point scale.
“We think consumers care about if there is chemicals in their products. If their products are causing lots of waste into landfills or water systems,” she said in the report. “We believe people care about living wages and benefits.”
Crystal Oliver, co-founder of Washington’s Finest Cannabis, who received a 99, says the rating system “gives consumers a tool to evaluate” the products they are buying and a lot of the consumers driving the state’s thriving sales care about quality cannabis.
“What we really wanted to do is be industry leaders,” Oliver said. “We have made a lot of conscious decisions on how we wanted to run our business on many levels so it seemed like a good fit for us.”
According to the Just Good Score website, there is no cost for businesses to be rated by the company as the founders “believe it is an inherent conflict of interest for any social or environmental entity to rely upon the entities they are evaluating for revenue.” Instead, they are relying on crowdfunding as their primary revenue source.
So far eight cultivators have been scored by the company, with three receiving their gold standard.