Virginia Chooses Metrc for Cannabis Seed-to-Sale Tracking

Virginia has tabbed Metrc as its cannabis seed-to-sale tracking software, the company announced last week. Metrc now has 27 government contracts throughout the U.S. tracking legal cannabis sales and providing businesses with tools such as inventory control and cultivation management. 

“As Virginia continues to strengthen its medical cannabis market, we are excited to support and enhance its program through our state-of-the-art track-and-trace platform, which will enable regulators to conveniently and securely track, store, and retrieve critical data points from operators statewide,” said Michael Johnson, CEO of Metrc said in a press release. “Our team at Metrc looks forward to working alongside the Virginia Cannabis Control Authority and state licensees to ensure a regulatory framework where patients are guaranteed safe consumption and licensees are provided an environment to thrive.”  

Metrc enables licensed operators to track all activities impacting the status of a plant or the creation of cannabis-based products, including origin, testing results, handling, and chain-of-custody information, through the company’s unique RFID tracking model and software-as-a-service system. The information is then accessible to state regulators who can quickly interpret data trends, make data-driven decisions, and implement effective strategies, the company said. 

Virginia licensees will also have access to the newly launched Metrc Retail ID functionality, which provides businesses the option to generate compliant labels with QR codes for item-level identification and allows consumers with a smartphone to scan and access product information such as lab results and product origin.