Jonah Tacoma: Spectacle Marketing and Cannabis
Tue / Nov 17th PODCAST
If the cannabis industry has produced any rock stars, Jonah Tacoma is one of them. Jonah is the founder of… Read More
Marketing
Cannabis marketing is a nuanced process the legality of which varies from state to state. Knowing the right verbage, image laws, and other regulations for marketing is a job in itself. Read on to learn more about marketing cannabis products in the form of articles, Q&A’s, how-to’s and more:
Brand Focus: Letting Quality Speak for Itself, Ft. Avitas
Thu / Nov 5th
As Zappos CEO Tony Hsieh advised, “Chase the vision, not the money. The money will end up following you.” With… Read More
Brand Focus: Focusing on a Broad Market, Ft. Goodship
Fri / Oct 23rd
Equally as important as the emotional connection (discussed in the first installment of this series) and the clarity of purpose… Read More
Chris Kelly: Bringing Medical-Grade Extracts to the Recreational Market
Thu / Oct 8th INTERVIEW
Chris Kelly is the Vice President and General Manager of Landrace Labs, a cannabis production company serving Washington State’s recreational… Read More
Graham Sorkin: Growing a National Cannabis Brand with Mary’s Medicinals
Tue / Sep 15th PODCAST
Mary’s Medicinals is a cannabis company based out of Colorado which focuses on unique, innovative products that challenge common notions about medical… Read More
Marijuana Marketing: Branding Buds with Buddha
Tue / Aug 4th
It may be no coincidence that the rise of the compassionate healthcare movement roughly corresponds to a rise in the popularity… Read More
Chloe Villano: Founding Colorado’s Clover Leaf University
Mon / Aug 3rd INTERVIEW
In our latest interview, Ganjapreneur heard from Chloe Villano, a serial entrepreneur from Colorado and founder of the nation’s first… Read More
Cheryl Shuman, Beverly Hills Cannabis Queen, Forms Marketing & Business Development Alliance with CWCBExpo in NY & LA
Thu / Jun 4th PRESS RELEASE
Media Personality & Cannabis Experts will Recruit Top Industry Participation & Expand Leading Cannabis Business Events Major Media & Social… Read More
How to Brand Your Cannabusiness for Optimal Success
Tue / Feb 3rd OPINION
Bacardi Rum began in a tin roof distillery with bats in the rafters. Burt Shavitz, founder of the ubiquitous Burt’s… Read More
Understanding Domain Real Estate: Marijuana.com and Other Big-Selling, High-Revenue Brands
Sat / Jan 10th
To many everyday onlookers, the world of domain names can be a mysterious pursuit: the concept of an online fixer-upper may seem absurd… Read More
How to Handle Online Dispensary Reviews
Wed / Sep 10th
There’s a million different review sites out there, but how many have your businesses name on them? You’ve just Googled… Read More
The Six Most Popular Dispensary Design Trends
Sun / Sep 7th
Medical cannabis dispensaries come in all shapes and sizes. Here are some examples of dispensaries that have set a high… Read More
Six Viral Marketing Strategies that Worked for Dispensaries
Tue / Sep 2nd
Everyone wants to go “viral” in the new media landscape, but it’s the single hardest thing to achieve. A business… Read More
Marijuana Tourism: Prioritizing Connoisseurs over Stoners
Wed / Feb 12th OPINION
Any major tourist destination has its own complex infrastructure designed to deal with and capitalize on out-of-town traffic. There is… Read More
Undefined Definitions: Marketing Cannabis under I-502
Mon / Dec 9th
With the window for marijuana retailer license applications coming to a close, it’s time for business owners to start (if… Read More