Researchers Find Shifting Cannabis Consumer Buying Habits
Thu / Apr 27th
Two new studies show changes in not just cannabis consumer buying habits but the consumers themselves, according to a report… Read More
Marketing
Cannabis marketing is a nuanced process the legality of which varies from state to state. Knowing the right verbage, image laws, and other regulations for marketing is a job in itself. Read on to learn more about marketing cannabis products in the form of articles, Q&A’s, how-to’s and more:
Defining Your Cannabis Brand
Thu / Apr 13th
Recently I was vending at a popup sesh in Sacramento. One of the things I love about doing these is… Read More
Hemp Oil Regulations Are More Complicated Than You Might Think
Tue / Apr 11th
Legal cannabis sales in the U.S. last year reached $6.7 billion, a growth of 30 percent, according to an ArcView… Read More
David Barakett: Growing a Multi-State Dispensary Chain
Fri / Mar 24th PODCAST
David Barakett is the CEO of ShowGrow, a culture-focused dispensary chain with California locations in Los Angeles, Santa Ana, and… Read More
Ethical Imperatives in Cannabis Advertising: How the Right Branding Can Change the World
Tue / Mar 14th
People tend to have a lot of mixed feelings when it comes to advertising. They think of Mad Men –… Read More
Film-Inspired ‘Star Leaf’ Cannabis Brand Launches in Washington
Wed / Mar 1st
The creators of ‘Star Leaf,’ a sci-fi cannabis horror/comedy film released in 2015, have launched a cannabis brand of the… Read More
Advanced Email Marketing Techniques for Cannabis Companies: A/B Testing
Mon / Jan 2nd
Because of its low cost and high efficiency in building trust and bringing in new leads, we hope your organization… Read More
Humboldt County Farmers Launching Craft Cannabis Brand at Emerald Cup
Wed / Dec 7th
Cannabis farmers in Humboldt County, California have formed a collective to create Humboldt’s Finest, a craft cannabis brand, the alliance… Read More
Guide to Hiring a Web Developer for Your Dispensary
Mon / Dec 5th
An online presence is essential for every business, and your dispensary should make a website the center of your online… Read More
‘Gonzo’ Brand Cannabis to be Based on Strains Smoked by Hunter S. Thompson
Tue / Nov 29th
Dr. Hunter S. Thompson’s widow, Anita Thompson, plans to develop “Gonzo” brand cannabis using six strains that the late author… Read More
Share Your Opinion on Marijuana Marketing
Mon / Nov 21st PRESS RELEASE
Adistry and Ganjapreneur have teamed up to present The 2016 Cannabiz Marketing Survey. This report will benchmark the tactics, challenges,… Read More
Image Matters: Why Dispensaries and Cannabis Producers Should Invest in High-Quality Photography
Sun / Nov 20th
Until the day that computers and mobile devices are capable of emitting a scent, dispensaries and cannabis producers must rely… Read More
Why Search Engine Optimization (SEO) Matters to Dispensaries
Sun / Oct 23rd
Search Engine Optimization, when implemented correctly, can increase the online visibility of your business in organic search results. Depending on… Read More
Email Marketing Ideas for Cannabis Companies
Mon / Oct 17th
Setting up and using an email marketing platform for your company is a simple and inexpensive process that, if done… Read More
Susan Rust: Why Cannabis Companies Should Invest in Their Brand
Mon / Oct 17th INTERVIEW
Susan Rust is Founder of 4blooms, a California-based boutique marketing firm serving cannabis industry clients. Susan brings 20+ years of… Read More
How Dispensaries Can Pursue Positive Local News Coverage
Thu / Oct 6th
Opening a new business in an emerging and often controversial industry can present all kinds of challenges, but a positive… Read More
Kirsten Nelson: Reaching Your Cannabis Customer
Thu / Jul 21st PODCAST
Kirsten Nelson is co-founder of cannabis branding agency Blunt Branding, a Pacific Northwest marketing firm dedicated to the cannabis industry.… Read More
Aeron Sullivan: Creating a Wholesale Cannabis Marketplace
Thu / Jun 30th PODCAST
Aeron Sullivan is the founder of Tradiv, an online marketplace for wholesale licensed cannabis in Colorado. Tradiv has been recognized… Read More
Mitzi Vaughn: Interstate Cannabis Brand Development
Wed / Apr 6th PODCAST
Mitzi Vaughn is the managing attorney for Greenbridge Corporate Counsel, a business law firm that works exclusively with cannabis industry… Read More
Ophelia Chong: Changing Public Perceptions of Cannabis with Stock Photography
Tue / Jan 26th INTERVIEW
When she launched StockPotImages.com in 2015, Ophelia Chong saw more than a business opportunity: she saw an opportunity to embrace and support the… Read More
Jonah Tacoma: Spectacle Marketing and Cannabis
Tue / Nov 17th PODCAST
If the cannabis industry has produced any rock stars, Jonah Tacoma is one of them. Jonah is the founder of… Read More
Brand Focus: Letting Quality Speak for Itself, Ft. Avitas
Thu / Nov 5th
As Zappos CEO Tony Hsieh advised, “Chase the vision, not the money. The money will end up following you.” With… Read More
Brand Focus: Focusing on a Broad Market, Ft. Goodship
Fri / Oct 23rd
Equally as important as the emotional connection (discussed in the first installment of this series) and the clarity of purpose… Read More
Chris Kelly: Bringing Medical-Grade Extracts to the Recreational Market
Thu / Oct 8th INTERVIEW
Chris Kelly is the Vice President and General Manager of Landrace Labs, a cannabis production company serving Washington State’s recreational… Read More