Marketing

Nidhi Lucky Handa is the Co-Founder and CEO of LEUNE, a lifestyle cannabis brand available in California, Arizona, and Maine.

Gentlemen Smugglers is a new Massachusetts cannabis brand co-founded by Barry “Flash” Foy, a smuggler-turned-entrepreneur who served 11 years in prison under federal drug kingpin charges.

While every industry has had to adapt to shifting attitudes about office work and in-person networking, the cannabis industry in particular needs to explore alternatives to large corporate trade shows.

The New York State Office of Cannabis Management released a set of proposed regulations this week addressing cannabis marketing, packaging, labeling, and lab testing requirements.

Weedmaps has acquired Enlighten, a cannabis-focused digital menu and ad company.

Schwazze’s Star Buds dispensary chain is the first cannabis brand to put its logo on a professional sports team’s jerseys after partnering with the Colorado Summit, a new American Ultimate Disc League franchise.

When the pandemic lockdowns struck, digital marketing quickly became the best form of outreach for cannabis retailers. But now that restrictions have largely been lifted, how has the industry’s landscape changed?

Golden Shores Cannabis Co. is adding beeswax with wildflower seeds to their prerolls with the goal of reducing waste and providing a sustainable environment for pollinators.

PepsiCo is introducing a new beverage infused with hemp seed oil under the company’s Rockstar Energy product line.

Kieryn Wang is the founder and CEO of ALMOSTCONSULTING, a Seattle-based digital and experiential cannabis marketing firm focused on women and prioritizing a more diverse industry.

TJ Stouder is the founder and CEO of MyHi, which offers patented stir STIKs containing water-soluble and fast-acting THC powder for a truly convenient and sociable cannabis experience.

Weedmaps and rapper/cannabis entrepreneur Berner are launching a social media platform in response to the deletion of multiple cannabis-friendly accounts from various networks.

Tumblr updated its advertising policies this week to allow ad campaigns by hemp CBD companies and Colorado- and California-based cannabis companies.

The cannabis brand Cookies is being accused of marketing to children due to the company’s name and brand colors.

A federal judge on Monday permanently blocked Capna Intellectual from using a product logo after a legal challenge by Kool cigarette brand owner ITG Brands.