A survey conducted by Wired Research found 61% of American adults intend to incorporate cannabis into their Valentine’s Day plans. The survey, which was commissioned by Verano Holdings, found childless adults were more likely to include cannabis in their plans (69% vs. 57%) and men were more likely than women to plan to use cannabis on Valentine’s Day (66% vs. 57%).
The survey found a perceived increase in romance and sexual performance by incorporating cannabis with 24% of respondents saying cannabis use will put them in a more romantic mood. Another 23% of those surveyed said that cannabis improves their sex life.
In a statement, CannaSexual sex coach Ashley Manta said that “Cannabis can have a decidedly positive impact on romance and intimacy, especially on occasions like Valentine’s Day where there are so many external stresses and pressures to make the day special.”
Dr. Shannon Chavez, a psychologist and nationally recognized sex therapist, added that the survey’s data shows “Americans use cannabis to relax or improve their mood, which can help people be present and more connected, which is crucial to a better love life.”
“Valentine’s Day is a great opportunity for couples to try something new together and try a more dynamic and less formulaic approach to intimacy, which cannabis can help inspire.” — Chavez in a statement
The survey found that Gen Z and Millennials polled were significantly more likely than Gen X and Boomers to include cannabis in their Valentine’s Day plans (70% vs. 57%). Additionally, individuals living in the Northeast were the most likely to use or gift cannabis this year (66%) compared to 55% of respondents in the Midwest, 61% in the West, and 63% in the South.
Another 37% of respondents said they would be happy to receive a gift of cannabis on Valentine’s Day.
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