Survey: 40% of U.S. Adults Interested In Trying CBD Products

According to a survey from High Yield Insights, about 40 percent of adults 21-and-older are interested in using CBD “under the right conditions.” The majority of those that indicated willingness in trying CBD were 35-and-older (64 percent), female (56 percent), with some college experience (79 percent).

The survey found that about half of current CBD users are under 35 and 54 percent had used CBD for less than one year.

Mike Luce, co-founder of High Yield, said CBD seems “to be benefitting from greater acceptance of cannabis.”

“Seven in 10 current CBD users have also used cannabis containing THC in some form in the past three months. This indicates that for some users, CBD-only products are serving a complementary function.” – Luce, in a statement

The survey found that 30 percent of respondents reported using products with CBD only, while the remaining preferred products with both CBD and THC. Forty-two percent indicated they had tried CBD because they could easily access the products, 34 percent had a physician’s recommendation and 44 percent believed there was available “unbiased research.”

The complete data, which includes responses from more than 2,000 consumers – 1,500 who had used a CBD product in the last three months and 500 who had not – will be published by High Yield in a report titled CBD Consumer Experience: Part One.