Among those participating in Dry January, 21% are replacing alcohol with cannabis and CBD products, according to a CivicScience survey published January 11. Dry January participants abstain from alcohol for the entire month.
Another 20% of participants are choosing non-alcoholic beverages in lieu of alcohol and 20% are replacing alcohol with soda or seltzer products. Six percent of respondents said they were choosing kombucha, while 33% said they were not replacing alcohol with anything.
The majority of those replacing alcohol with cannabis and CBD are those aged 21-24 (34%), followed by 25- 34-year-olds (24%), and 35- 54-year-olds (22%). Just 9% of those aged 55 and older who are participating in Dry January said they were replacing alcohol with cannabis and CBD products.
A poll from CivicScience published January 2 found 41% of respondents said they were “somewhat to very likely” to abstain from alcohol for the month, which is a decrease from 2022 (43%) but an increase from 2021 (33%).
Dry January was launched by Alcohol Change UK in 2013 and that year about 4,000 people participated, according to information from the organization. By 2021 the number of participants reached 130,000. Last year, a survey from food and beverage research firm CGA found that 35% of adults of drinking age in the U.S. Abstained from alcohol for the whole month of January, up from 21% the year before.
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