Punk-reggae band Sublime is partnering with The Healing Plant on a line of band-branded cannabis products, which are expected to launch in California this summer, Forbes reports. Troy denDekker, the widow of the band’s founding frontman Bradley Nowell, said the line would “consist of not only what is wanted but what is needed to help heal.”
Scott Seine of Surfdog/DKM management said the band “wanted to find a true creative collaboration with someone who really understood the deep musical and cultural significance of Sublime’s legacy.”
The Sublime cannabis brand will see a controlled launch at select dispensaries in the band’s southern California home turf, including Long Beach, Los Angeles, Orange County, San Diego, and the Inland Empire, the report says.
“Sublime has its own weed now!” drummer Bud Gaugh said in a press release. “I mean, what more needs to be said other than light ‘em up!”
Although Gaugh and bassist Eric Wilson still tour with Rome Ramirez as Sublime with Rome, the Sublime name is owned by the two surviving members and denDekker. Nowell died in 1996 of a heroin overdose.
Robert Taft Jr., founder and CEO of the Healing Plant, said the company will manufacture and process all California products at the company’s Costa Mesa facility and will be the sole distributor for Southern California. For the second phase of the rollout, the company will partner with a licensed distributor in Northern California.
“This brand is going to bring you Sublime’s ‘Greatest Hits’ of recreational cannabis, as well as a full line of medicinal products that will benefit people fighting opioid and heroin addiction, a very important driven line, especially for the community of artists in memory of Bradley Nowell himself,” he said in a statement.
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