Seth Rogen’s Cannabis Brand Set for U.S. Market Launch this Month

Actor Seth Rogen said on Monday that his cannabis company, Houseplant, is set for its U.S. launch. Rogen said he’s “hand-picked” the company’s strains which he “love[s] to be smoking.”

In a press release, the company indicated Houseplant products would be available in select California markets via a delivery service accessible through Houseplant.com beginning March 11 and in some dispensaries at a later date.

He added in the Twitter video that Houseplant is also offering “beautiful house goods for people who smoke weed” showing his followers a box table lighter, which includes an ashtray as its top. The company’s home goods will be available for shipping throughout the U.S.

“This is honestly my life’s work and I’ve never been more excited about anything. I hope you enjoy it.” – Rogen via Twitter

Rogen, star of ‘stoner’ comedy films “Superbad” and “Pineapple Express,” founded Houseplant in 2019 with longtime collaborator Evan Goldberg and in partnership with Canopy Growth. Among its flower products is a sativa strain called Pancake Ice, which Rogen said on Twitter tests at 33% THC (and is what he smokes “all day”). The company also has a pre-roll and beverage line of products in Canada. Rogen did not indicate which products would be made available in the U.S.

Rogen also unveiled “Houseplant LP Box Set Vol. 1” – a three-record set with “a different mix of songs for each strain,” he tweeted soon after announcing the U.S. launch.

“Houseplant was born out of our love and passion for cannabis, design and art,” Rogen said in a statement. “Evan and I also recognize that our lifelong dream of starting a cannabis lifestyle brand like Houseplant comes with a commitment to changing the unjust and racist cannabis laws that still exist in today’s society. We understand our responsibility to help right those wrongs and are dedicated to creating a more diverse, equitable cannabis industry.”