Rick Ross Launches Smokable Hemp Brand

Rapper Rick Ross is launching a line of smokable hemp products, including hemp cigarettes, smoking paper, and alternatives to nicotine tobacco. Ross made the announcement last Thursday. 

“This Hemp Hop right here. This the combination of the game right here. Something some of the finest, healthiest rollups. It’s about doing something that last forever, cause we gon’ live forever. It’s history.” — Ross in a video posted to Instagram

In a statement posted to the Hemp Hop website, Ross said he truly believes “in the health benefits of hemp-derived products.” 

“Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of hemp cannabinoids,” he said.

The line is a partnership with Hempacco who first announced the collaboration during Ross’ Boss Up Conference, which was held Sept. 17-29, according to a Hip Hop DX report.

Jorge Olson, a co-founder and chief marketing officer for Hempacco, told Hip Hop DX that the company is “ready” to start offering the brand to wholesale distributors.

“With Rick Ross and James Lindsay spearheading the sales, distribution, and marketing, it will be a wonderful consumer experience for the consumers,” Olson told Hip Hop DX. “James Lindsay is also a wholesale distribution veteran and is ready to present the products to all of his Rap Snacks network of distributors all over the country.”