Cannabis pre-rolls were the fastest-growing product category in the industry for the second consecutive year in 2023, according to a Custom Cones USA white paper report published in partnership with Headset.
The report utilizes Headset’s retail point-of-sale data from 12 state-legal cannabis markets from January 2023 to June 2024 and incorporates feedback from more than 300 licensed cannabis companies.
Cannabis pre-rolls saw a bigger increase in sales revenue than any other cannabis product category in the U.S. from June 2023 to June 2024 with an 11.89% jump year-over-year. Among pre-roll product segments, the report noted that so-called “connoisseur” or “infused” pre-rolls — denoting a product that has been infused with some form of cannabis concentrate — have seen the biggest growth with a 61% increase over 18 months.
Infused beverages were a close second to pre-rolls with a 10.97% sales revenue increase for the year — but the total revenue for pre-rolls was notably almost 12 times higher than the sales revenue for cannabis beverages in June 2024, the report said. Other product categories to experience increased sales revenue last year included vape pens and flower products, which both saw gains of less than 3.5%, while cannabis topicals, capsules, and even concentrates each saw significant drops in sales revenue.
It is the second year in a row that pre-rolls were the fastest-growing cannabis product category, per another white paper published by the companies in 2023.
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