Report: Cannabis Products Marketed for Sleep Up 635% Since Pandemic

Since the start of the coronavirus pandemic, California shopping and delivery platform Ganja Goddess found a 635% increase in revenue for cannabis products marketed to support sleep, while the company saw 100% year-over-year growth.

Additionally, the company saw a 275% increase in revenue on 4/20, the largest day for cannabis delivery sales and a 200% increase in revenue on Cyber Monday, the second-largest day for delivery sales.

Ganja Goddess CEO Zachary Pitts said during the pandemic, delivery “became a vital force in the industry.”

Throughout the U.S., both medical and recreational cannabis were considered essential services but were subject to in-person sales restrictions and forced to shift to delivery or curbside pickup.

“In a year filled with challenges, we saw a surge in consumers placing orders for cannabis products marketed to help with sleep issues, highlighting one of the many health issues Americans are facing during the pandemic. The critical need for cannabis delivery remains at an all-time high. As challenges related to the pandemic continue, we are committed to serving the growing needs of cannabis consumers and patients across California.” – Pitts in a statement

The company also reported a 53% increase in conversion rates, outperforming the average e-commerce conversion rate of 1-2% by more than 350%.

Other, broader, consumer shifts have occurred since the declaration of the pandemic last March, including one survey by Harris Poll, conducted on behalf of cannabis company Curaleaf, which found 45% of respondents had reduced or replaced their alcohol consumption with cannabis since the start of the pandemic.