Why Legal Marijuana Has Become a Women’s Industry

As the legal restrictions on marijuana use in the United States are chipped away by new legislation, the market for the plant and related products has become one of the fastest-growing industries in the United States. Unlike other rapidly-growing industries like smartphones and software, the cannabis market is poised to become the first billion-dollar industry in the United States dominated by women.

Why women? Why marijuana? Why now?

There are two main reasons why women are attracted to the legal marijuana industry: the lack of barriers to its entry and the changing ways and reasons why Americans use marijuana. Together, these factors create an industry that appears to be custom-tailored to women.

Other rapidly-growing industries, like the tech sector, aren’t really “new.” Although it’s moving in new directions and experiencing rapid innovations today, the technology industry has been around for decades. Personal computers and their software have been a part of American life for more than forty years. When that industry was in its infancy, there were few women writing code and building computers. The guys that were there built relationships and developed the industry’s culture, driving its evolution alongside their own careers. Now, years of being a traditionally-male field have made it difficult for women to push past these invisible boundaries.

Legal cannabis, on the other hand, truly is a new industry. There aren’t decades of barriers and prejudices against women that create hiring disparities and a wage gap. A lack of barriers means women can easily enter this business and build their companies and their reputations as ganjapreneurs.

Cannabis as a Health Product

Women make 80% of the healthcare purchasing decisions in this country. Women are also more likely than men to seek alternative treatment options for their ailments. Products like lotions and bath salts have brought cannabis into the personal care realm, a realm inhabited primarily by women.

“Many women use marijuana differently than men,” said Jane West, co-founder of women-focused trade association Women Grow. “They’re not using it to get high, but for its therapeutic effects. They use it for relaxation, pain management and think of it more as a wellness addition.”

Female business leaders like Jamie Perino of Euflora and Olivia Mannix and Jennifer DeFalco of Cannabrand are taking the lead and creating products that women want. Professional groups like Women Grow provide them with a space to build relationships and develop their careers, furthering the network of motivated, successful women in the cannabis industry.

Women can be found in all areas of the industry – cultivation, design and manufacture of new products, sales; as well as on the other side, government compliance. Gennifer Murray of Cannalabs is in this latter group. In a 2011 interview, she gave her thoughts about female participation in the burgeoning cannabis industry:

“This is a compassionate industry, for the most part, especially if you’re dealing with the medical side. The medical patients need time and consideration, and women are usually the better gender for that. The industry is flat-out geared for women.”

Whether that compassion comes from biology or social conditioning, the fact is that the cannabis industry is providing women with an inclusive, dynamic space to pursue their entrepreneurial goals that they might not find as easily in other industries.

Photo Credit: DonkeyHotey

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Sports Pain Management Panel Presented at Cannabis World Congress in LA

NFL Pro-Players, Nate Jackson and Lorenzo Neal, and Renowned Medical Pain Experts Talk on Benefits of Cannabis to Athletes

(Paramus, NJ, September 2015)—“Sports Pain Management and Cannabis,” will be a high level panel presented at the Cannabis World Congress & Business Exposition (CWCBExpo) in Los Angeles.  Taking place September 16-18, 2015, CWCBExpo in LA is the only event on the West Coast to cover the entire spectrum of legalized and medical marijuana.   

Many professional sports players, especially among the high impact sport of football, are citing marijuana and cannabinoids as effective medicine for pain relief and stress reduction.   This important panel at CWCBExpo in LA is being presented by Coalition for Access Now 501C4 and moderated by Geoff Whaling, its Founding Member and Board Treasurer, at 11:00 a.m. on Thursday, September 17, at the Los Angeles Convention Center in Los Angeles, CA.

The medical research community has been severely restricted in their attempts to access a natural plant product that has overwhelming anecdotal evidence supporting this therapy.  “The ‘Sports Pain Management and Cannabis’ panel will further demonstrate, using real life examples, what the true potential is to help millions of Americans, beginning with just one drop of CBD hemp oil,” said Geoff Whaling.  “The advancement of industrial hemp and therapeutic hemp oils will not only provide safe access for many families, but will also serve to boost the American economy by utilizing our valuable agricultural resources and farmers.”

Sharing first-hand knowledge and medical expertise the “Sports Pain Management and Cannabis” panel features a well-rounded line-up of speakers including:

– Nathan Ross “Nate” Jackson: Former NFL football player including six seasons with Denver Broncos.  Nate is also a writer and book author and strong advocate for the NFL to allow medical marijuana as a means to help players deal with the physical and psychological pain and head injuries inherent to their profession.

– Dr. Mark Steven Wallace: Board of Directors, American Pain Society and serves on scientific planning meetings for both national and international meetings, including the World Congress of Pain, World Institute of Pain, American Academy of Pain Medicine and American Society of Regional Anesthesia and Pain Medicine.

– Lorenzo NealPro-Bowl Player who has played for the New Orleans Saints, New York Jets, San Diego Chargers, Baltimore Ravens and Oakland Raiders.  Considered one of the best blocking fullbacks in NFL history, Lorenzo has blocked for a 1000+ yard back eleven straight years from 1997-2007.

– Joel Stanley: Chief Executive Officer, Stanley Brothers Social Enterprises / CW Botanicals.  Stanley and his 5 brothers created and developed the internationally known Charlotte’s Web hemp product that has been featured on CNN, Dateline NBC, The View and in many other media around the world.

– Cristi Bundukamara Ed.D, NP: Research Director for the Realm of Caring Foundation.  In this role she educates providers and consumers regarding the therapeutic benefits of cannabinoids and consulting with the largest population of clients with epilepsy using cannabidiol as treatment.  

“I’ve medicated with cannabis since my football career began in high school, and I found it to be an effective pain relief method; much more effective than the alternatives. Cannabis allowed me to take the edge off of the pain without losing my edge on the field,” said Nate Jackson.

“Sports Pain Management and Cannabis” is part of a comprehensive educational program that includes more than 60 sessions that focus on all the elements for moving the marijuana industry forward including tracks for Creating Your Business; Running Your Business; Business Growth; Industry Leaders; and Cannabis Future.

Headlining the CWCBExpo in LA are three powerful keynotes—Melissa Etheridge, Grammy and Academy Award winning singer/songwriter, who also appears thanks to the Coalition for Access Now 501C4, Ethan Nadelmann, founder of Drug Policy Alliance and George Zimmer, iconic businessman—sharing their unique views on advocacy, entrepreneurship, and industry beliefs.

CWCBExpo also presents in-depth workshops on September 16 and an exhibit floor, September 17-18, with suppliers in the industry showcasing cutting-edge products and services.  More information for the CWCBExpo in LA, and discounted advanced rates can be found at http://www.cwcbexpo.com/los-angeles-show/registration.asp.  For more information on sponsoring or exhibiting contact Christine Ianuzzi, Show Director at cianuzzi@leexpos.com or call 201-881-1602.

About Cannabis World Congress & Business Expositions (CWCBExpo)

The Cannabis World Congress & Business Expositions (CWCBExpo) are produced by Leading Edge Expositions in partnership with the International Cannabis Association (ICA).   The events are the leading professional forums for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and entrepreneurs looking to achieve business success and identify new areas of growth in this dynamic industry.  In 2015, CWCBExpo took place June 17-19, at the Javits Convention Center in New York, and the CWCBExpo Fall will be held September 16-18, at the Los Angeles Convention Center in Los Angeles, CA.  For more information on ICA visit www.internationalcannabisassociation.com.   To learn more about the CWCBExpos go to www.cwcbexpo.com.  Connect with CWCBExpo on twitter.com/CWCBExpo and facebook.com/CWCBExpo.

About Coalition for Access Now

The Coalition for Access Now is a 501C4 nonprofit organization led by families committed to educating the public and lawmakers on the health benefits associated with natural therapies derived from cannabis for chronic health conditions. As families whose children suffer from debilitating health issues and who have experienced firsthand the benefits of these treatments, we seek to raise awareness and encourage policies that would lead to greater access for those in need. Our Coalition has one central mission: to empower families and give them access to hope NOW! This community is not only a network of support for parents, grandparents and caregivers, but it is also a resource for families aiming to make their voices heard by legislators on the local, state, and federal level on this critical issue. The Coalition is a rallying point for families across the country who are facing the devastating choice between becoming “medical refugees” in order to access lifesaving treatments or watching their child’s health deteriorate before their very eyes. www.coalitionforaccessnow.org

Editor’s Note:  Qualified members of the media are invited to register as press for the CWCBExpo LA.  To request a press badge go to: http://www.cwcbexpo.com/los-angeles-show/press-registration-form.asp

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Paige Figi of Coalition for Access Now & Realm of Caring to Participate at Cannabis World Congress in Los Angeles

(Paramus, NJ, September 2015)—The Cannabis World Congress & Business Exposition is pleased to announce that Paige Figi will be introducing Keynote Speaker, Melissa Etheridge at the Cannabis World Congress & Business Exposition (CWCBExpo), September 16-18, 2015 at the Los Angeles Convention Center.  Melissa Etheridge’s highly anticipated Keynote will take place on Thursday, September 17 at 2:00 p.m.

Paige Figi, a mother of three from Colorado, was desperate to find a treatment that would help her then 5-year-old Charlotte, who was diagnosed with Dravet Syndrome a serious form of epilepsy live a better life.  For years Ms. Figi tried numerous medications and treatments to reduce Charlotte’s seizures, some that lasted hours and required life support. But none of the traditional pharmaceuticals and treatments were reliable or successful in reducing and helping Charlotte’s life-limiting condition. Looking for a final result, she researched alternative therapies, discovering a type of hemp oil that had no major side effects or psychotropic effects. Ms. Figi started giving Charlotte a natural, therapeutic hemp oil with low-THC and high-CBD (Cannabidiol) reducing her daughter’s epileptic symptoms and seizures from hundreds per week to less than three per month.

Finding the impact this type of therapeutic hemp had on Charlotte; the product now dons her name, Charlotte’s Web™ Oil.  Ms. Figi co-founded the Realm of Caring 501c3 to assist families with similar disorders. She recently founded a 501c4, the Coalition for Access Now (Coalition), to help other children struggling with debilitating conditions get access to the treatment they need without uprooting families to Colorado and California. The Coalition works to highlight the benefits of hemp by funding educational efforts and lobbying for this type of hemp oil that is natural, safe and reliable. Through the Coalition, Ms. Figi is advocating for the production of therapeutic hemp products in states where it is legal, and pushing to change legislation in states and countries where it is not.

“Paige has changed the face and discussion about CBD and its benefits across America and around the world.  She, more than any other person, knows the potential for CBD therapy.  As a parent fighting for her child’s life, she researched what was happening in Israel, found a non psychoactive CBD rich plant and then learned how to extract the oil that gave Charlotte her life back,” said Geoff Whaling, Founding Member and Board Treasurer of Coalition for Access Now.

“It is an honor to participate in the CWCBExpo and introduce the talented Melissa Etheridge.  She has used her celebrity and personal experience to help create awareness on the benefits of alternative therapies for treating serious illnesses and providing pain relief,” said Paige Figi.

The Coalition for Access Now and Realm of Caring will also have booths at CWCBExpo In LA and will be sharing information and updates on current lobbying efforts and organizational activities.  The Coalition for Access Now are the sponsors of the “Sports Pain Management and Cannabis” panel with former NFL star players, Nate Jackson and Lorenzo Neal, that takes place on Thursday, September 17, and also includes panelists from Realm of Caring and the medical community.    

In addition to Melissa Etheridge giving a high profile talk, CWCBExpo in LA will also feature keynotes by entrepreneur and philanthropist, George Zimmer, Founder of Men’s Wearhouse and Ztailors, and Ethan Nadelmann, Founder and Executive Director of the Drug Policy Alliance.

The comprehensive educational program at CWCBExpo in LA includes more than 60 sessions that focus on all the elements for moving the marijuana industry forward including tracks for Creating Your Business; Running Your Business; Business Growth; Industry Leaders; and Cannabis Future.   

CWCBExpo in LA also presents in-depth workshops on September 16 on investing, careers, and how to open a cannabis business, and an exhibit floor, September 17-18, with suppliers in the industry showcasing cutting-edge products and services.  More information for the CWCBExpo in LA, and discounted advanced rates can be found at http://www.cwcbexpo.com/los-angeles-show/registration.asp.  For more information on sponsoring or exhibiting contact Christine Ianuzzi, Show Director at cianuzzi@leexpos.com or call 201-881-1602.

About Cannabis World Congress & Business Expositions (CWCBExpo)

The Cannabis World Congress & Business Expositions (CWCBExpo) are produced by Leading Edge Expositions in partnership with the International Cannabis Association (ICA). The events are the leading professional forums for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and entrepreneurs looking to achieve business success and identify new areas of growth in this dynamic industry. In 2015, CWCBExpo took place June 17-19, at the Javits Convention Center in New York, and the CWCBExpo Fall will be held September 16-18, at the Los Angeles Convention Center in Los Angeles, CA. For more information on ICA visit www.internationalcannabisassociation.com. To learn more about the CWCBExpos go to www.cwcbexpo.com. Connect with CWCBExpo on twitter.com/CWCBExpo and facebook.com/CWCBExpo.

About Coalition for Access Now

The Coalition for Access Now is a 501C4 nonprofit organization led by families committed to educating the public and lawmakers on the health benefits associated with natural therapies derived from cannabis for chronic health conditions. As families whose children suffer from debilitating health issues and who have experienced firsthand the benefits of these treatments, we seek to raise awareness and encourage policies that would lead to greater access for those in need. Our Coalition has one central mission: to empower families and give them access to hope NOW! This community is not only a network of support for parents, grandparents and caregivers, but it is also a resource for families aiming to make their voices heard by legislators on the local, state, and federal level on this critical issue. The Coalition is a rallying point for families across the country who are facing the devastating choice between becoming “medical refugees” in order to access lifesaving treatments or watching their child’s health deteriorate before their very eyes. www.coalitionforaccessnow.org

About Realm of Caring

The Realm of Caring Foundation was informally established by the Stanley Brothers as well as Paige Figi and Heather Jackson, the first two success stories using Charlotte’s Web™ in early 2012. After receiving several inquiries from families seeking help around the world, the group recognized the need to create a formal organization to not only collect research and data on individuals using cannabis products; but also to educate and advocate about this often misunderstood form of therapy. The Stanley’s have since transitioned away from the Realm of Caring to focus their efforts on production and new product development. Paige has fulfilled a needed legislative role serving as Executive Director of Coalition for Access Now, a 501c4 organization committed to educating the public and lawmakers on the health benefits associated with natural therapies derived from cannabis for chronic health conditions. Heather is serving as the Executive Director of the Realm of Caring the 501c3 entity. The backbone of the RoC has always been the family volunteers who have given so judiciously of their time and talent. With families at the helm, it has been recognized that the vision and mission of the company will be realized, and the interest of the client will always be held first. The Realm of Caring Foundation was formally established on 8/13/13, and has received its 501c3 designation as a recognized non-profit entity. We continue with the same mission and vision that we always have. Our advocacy work has been featured in media outlets across the country including the New York Times, Wall Street Journal, Time, NBC and two CNN specials hosted by Dr. Sanjay Gupta.

https://www.theroc.us

Editor’s Note:  Qualified members of the media are invited to register as press for the CWCBExpo LA.  To request a press badge go to:

http://www.cwcbexpo.com/los-angeles-show/press-registration-form.asp

 

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Alaska Marijuana Control Board Sets Limits On Advertising

In an effort to avoid drawing the ire of the 47% of the population that voted against legalizing marijuana in Alaska, the Alaska Marijuana Control Board has decided to limit the ability of cannabis companies to advertise.

Giving away branded merchandise, such as sweatshirts, pens, calendars, etc., will be illegal. The board plans to clarify language regarding the differences between selling and giving away merchandise.

The draft of the ordinance reads: “A marijuana retail store may not use giveaway coupons, or distribute branded merchandise as promotional materials, or conduct promotional activities such as games or competitions to encourage sale of marijuana or marijuana products.”

Board Director Cynthia Franklin explained that the idea behind the prohibition was to avoid the use of marketing tactics used by the tobacco industry. “”A time-honored tactic of the tobacco industry was to give away Marlboro Man T-shirts and candy cigarettes,” said Franklin.

Franklin also argued that the reason Montana’s medical marijuana industry was recriminalized in 2014 by a ballot initiative was because the state allowed too much advertising. Montana’s medical marijuana industry was initially opposed by 36% of the population; 47% of Alaskans voted against legalizing marijuana.

“Advertising is a very public thing,” said Franklin. “Take a long view of this industry and don’t think that we need to advertise to the max. If we go crazy … we run the risk of attracting attention not only from our state legislators but the people who voted against this.”

Board member Mark Springer argued that the limits imposed on businesses were too strong, and amounted to “economic management.” Franklin countered that the board needed to balance public health concerns with profit maximization.

“I’m not really sure it’s the board’s job to make business decisions in the other way: to write rules that are designed to make businesses maximize their profits,” she said.

Source:

https://www.adn.com/article/20150907/alaska-marijuana-board-bans-giveaways-ups-security-requirements

Photo Credit: Roger W

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New DEA Chief Says Cannabis Should Remain Schedule I

Chuck Rosenberg, the recently appointed head of the Drug Enforcement Agency, said in an interview with Fox News last week that cannabis should not be reclassified under federal law.

Though he acknowledged that marijuana “certainly is not as dangerous as other Schedule I controlled substances,” he said that he doesn’t “frankly see a reason to remove” it from the Schedule I category.

The category is supposed to be reserved for drugs that are easily abused and have no medical purpose. Although Rosenberg supports continuing research on marijuana’s medical uses, he claims that the evidence isn’t there yet: “If we come up with a medical use for it, that would be wonderful. But we haven’t.”

Paradoxically, Rosenberg acknowledged the failure of alcohol prohibition while remaining opposed to marijuana legalization.

“We tangled with [prohibition] as a society in the 1930s. And we know how that went,” he said. “I choose not to drink alcohol, but I’m not going to impose that on anyone else.”

“I’m not willing to say that [cannabis is] good for you, or that it ought to be legalized. I think it’s bad for you and that it ought to remain illegal,” he argued.

Source:

http://www.marijuana.com/blog/news/2015/09/new-dea-chief-marijuana-has-no-medical-use-should-stay-in-schedule-i/

Photo Credit: Brett Neilson

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Albuquerque City Council Members File Cannabis Decriminalization Bill

Two Albuquerque city council members filed a bill that would decriminalize the possession of up to an ounce of marijuana, as well as drug paraphernalia.

The bill, filed by council members Rey Garduño and Isaac Benton, would make such infractions punishable by a civil fine of $25. Under current Albuquerque law, first-time offenders can spend more than two weeks in jail, and a second offense can lead to up to 90 days behind bars.

Garduño, who serves as the city council president, said that “incarcerating people through this failed war on drugs for possessing a small amount of marijuana is creating criminals where none exist.”

Garduño sponsored a similar bill last fall that passed the council before being vetoed by Mayor Richard Berry. In November, more than 50% of voters in Albuquerque’s nine city council districts voted in support of decriminalizing small amounts of cannabis.

“Mayor Berry should listen to his constituents and not veto this measure this time around,” said Jessica Gelay, a policy coordinator for the Drug Policy Alliance.

Source:

http://www.drugpolicy.org/news/2015/09/albuquerque-city-council-members-gardu%C3%B1o-and-benton-file-bill-decriminalize-marijuana-p

Photo Credit: Rescuenav

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How to Build Your Marijuana Brand with Social Media Marketing

The internet is the great equalizer. Today, an entrepreneur with a good idea and a lot of elbow grease can create an international business literally overnight. One of my favorite quotes is by Peter Diamandis, “Small teams driven by their passion with a clear focus can do extraordinary things. Things that only large corporations and governments could do in the past.”

With the inexpensive global communication networks and computing power available today, a three-person team can accomplish more in a year than whole companies could have just a few decades ago. One of the key tools that has helped revolutionize the way we do business is social media.

Virality. The magic word. With only a mouseclick and not a penny spent, information can be transmitted to thousands of followers around the world simultaneously. Those followers can share with their followers, to share with their followers, growing exponentially with each mouseclick. The ease and speed with which information spreads in the modern world is unprecedented.

No Such Thing as a Free Lunch

Time is money. Social media marketing is not free; it must be measured in Return on Time.

If you can generate $1,000 of new business from 5 hours invested in social media, the return on your time is $200 per hour. If you only generate $100 of new business after 50 hours invested in social media, the return on your time is a measly $2 per hour. Big difference, right?

The first mistake companies make is not measuring revenue attributed to social media in the first place! You’ve got to keep track of which leads come in from social media, and how much time you spend getting them. Divide the total value of your leads by the number of hours spent acquiring them and you have your Return on Time for social media marketing.

The opportunity cost for social media marketing is everything else you could be doing with that time. You could be passing out flyers at the mall, calling customers who haven’t bought in a while, or you could be developing an ad campaign. The possibilities for what you could be doing with that time are endless. The key is to do the highest value marketing activities, the ones that yield the highest return on your time. If social media marketing is one of those activities, do it. If not, don’t do it. Or you can hire professionals to manage it for you so that you can focus on other high-value activities.

The Basics

Are you on Facebook? What about Twitter? YouTube? Instagram, LinkedIn, Pinterest, Tumblr, Google+, Flickr, and Vine? It’s easy to get overloaded with all of the different social media platforms available today. Each network has a different audience and different types of content that are successful. It’s best to have an account on every platform so your customers can find you via the search function, but to be active on every single site would be totally overwhelming. Unless you have a department dedicated to just social media, it’s best to figure out the 1-3 platforms that your audience is most active on, and focus on just those.

The first step towards social media success is to create your profiles on all the major platforms. Create them completely and consistently. Your customers should be able to look at your Twitter page and your YouTube channel and know, beyond a shadow of a doubt, that both pages represent the same brand. They should all have the same look, feel, and message. Too often, I see accounts by the same company on different platforms that have very little resemblance to each other. Fill in everything completely with content that is consistent across every platform. And don’t forget your web address!

After creating accounts on all the major platforms, focus on developing your following on one platform at a time. As the proverb goes, “He who chases two rabbits at once will catch none.” Learn what types of content resonate with the users on that platform, when they’re online, and which techniques work to promote engagement.

Facebook

With about a billion and a half monthly active users, Facebook is undeniably the largest social network. Not coincidentally, it is also the worst free social platform for marketing. To put it bluntly, Facebook sucks. On purpose, I might add. Over the past 2 years, Facebook has continually changed it’s algorithm to decrease, yes decrease, the reach of company pages. Why, you ask? To coerce more businesses into purchasing Facebook ads. Which of course is especially painful for cannabis businesses, considering we are not allowed to advertise on the site. As a Business Page, anticipate only 1-10% of your followers to actually come into contact with each post. My personal advice for small businesses is that if Facebook is not an essential part of your business, set it up and then ignore it completely. It’s an uphill battle that will only eat up a disproportionate amount of your precious time. There are a plethora of other marketing tools that will yield a greater Return on Time than Facebook.

But if you do decide that Facebook is a must for your business, here are the best ways to do it. If you are a B2C business and anticipate having less than 5,000 followers, use a personal account instead of a business page. This way, you’ll circumvent the Facebook business handicap. This will save you a lot of pain and anguish versus trying to build a company page for a small, local business.

Unfortunately for B2B businesses and national brands, we have to do things the hard way. It can be done, but it requires a little know-how and a concerted effort to get it off the ground. After building out your page completely, the first milestone is to solicit your first 100 Likes. These first few followers will help boost engagement, which in turn will cause Facebook to show more users  your posts. To do this, leverage all of your other marketing assets in order to drive people to your Facebook page. Add a link in your email signature, put a social bar and plugins on your website, post on your other social media accounts, and send out an e-blast to your existing customers. Also, be sure to use the Invite Friends function on Facebook to recruit any of your personal Facebook friends that are likely to be interested in your business page. Don’t simply request everyone though, as Likes who don’t engage with your post are likely to be detrimental to the visibility of your future posts.

Once you’ve rounded up your first 100 followers, it’s time to take things up a notch. To reach 1,000 followers, I recommend a 3-punch combo.

First, create a contest to incentivize visitors into liking your page. Set a goal. “When we reach 1,000 followers, we’re going to give away a [insert knock-your-socks-off prize here]!” Once you’ve reached 1,000 followers, your page will be capable of growing organically. So determine exactly how much Facebook success is worth to you, and give away something of value to your target market. Incentivizing people to like your page will decrease the amount of time it takes to get your account growing organically and stop being simply a time-suck.

The next part of our 3-punch combo is valuable content, imagine that. After all, that’s why your followers follow you in the first place. My advice would be to develop a 30 day content calendar before you start. Brainstorm several different types of content to see what your audience responds well to. Eye-catching photos, provocative questions, inspirational quotes, relevant links and videos, tips and tricks, and unique blog posts are some of the types of posts that generate better-than-average engagement. Experiment with posting at different times of day, and with varying frequency. Then dig into your Page Insights section to figure out what times your audience is actually online, what their demographic makeup is, and which types of posts they’re most likely to interact with. Each 30 day period, drop the 2 lowest performing post types and brainstorm new ones to try instead.

The last part of the 3-punch combo is partnering with popular accounts. Facebook won’t allow cannabis brands to use their advertising function, but that doesn’t mean that there isn’t a way to pay for Likes. Message the administrators of popular accounts who have a similar target audience and ask for a shoutout. Some might being willing to do so for free, but be prepared to pull out your wallet for most popular pages. For a page with 100,000 followers, your shoutout post may reach between 5,000 and 10,000 of them, so calculate your cost per thousand impressions the way you would a typical ad buy.

Wrapping Up

The advent of the internet and social networking changed the discipline of marketing forever, leveling the playing field. Never before have small businesses and startups been able to reach so many, so quickly, at such little expense. That being said, time is money, and the currency of social media is Return on Time. Focus only on those marketing activities that create the most revenue in the least amount of time. What we don’t measure we can’t manage, so be sure to keep track of the leads you acquire through social media and the time it took to acquire them. Set up free accounts on every social network so that users can find their way to your website, but only actively engage on the platforms that yield the greatest return on your time.

Questions? Comments? Post in the comments which platforms you would like me to cover in Part 2.

Photo Credit: Jason Howie

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Cy Scott: Cannabis Data & Business Intelligence

Headset FoundersAs states have legalized cannabis for medical and recreational purposes, an industry has rapidly taken root with producers, retailers, and ancillary services popping up to meet consumer demand. Since the industry has grown so quickly, and also due to the conflict in state and federal law which could leave participants open to penalties, very little tracking of commercial and consumer trends has taken place. Recently, however, the co-founders of Leafly — arguably the best example of a national cannabis industry brand — have embarked on a mission to provide actionable data and in-depth analysis of cannabis markets via their new start-up, Headset.

“Being a part of the cannabis industry from Leafly’s inception over 5 years ago, we’ve seen first-hand some critical gaps in the space. One of the biggest gaps that we’ve heard from businesses in the industry over and over again is limited access to good, real-time market intelligence and operational data.”

We recently had the opportunity to ask Cy Scott, the CEO of Headset, about his experience at Leafly and how his new company will help empower cannabis pioneers to make better business decisions.

Read the full interview below:


Before you co-founded Leafly, what were you doing?

All the Leafly founders were working at Kelley Blue Book’s kbb.com, in fact that’s where Scott (CTO Headset) and myself met Brian (CDO Headset). Scott and I met in college. At KBB I had moved from the engineering team into the product management team where I was on a team tasked with a significant redesign of the site, this was in 2010 or so. While at KBB Scott, Brian and myself got the company it’s first patent for a valuation process to verify used cars, a little skunkworks project that expanded into something that was eventually productionalized. I should see if they still have it on the site actually…

When did you first recognize the cannabis industry as an opportunity for someone with your skill set?

It was a real emerging space, although we never suspected it would have progressed as far as it has today. We were in California at the time, and had seen this explosion of dispensaries with all these different strains. It was a whole new world to us, having such access to such a variety but there really wasn’t a good resource to help people make sense of it all. Some sort of database of cannabis strains idea emerged. But making a site about cannabis was nothing new, a site that targeted a broader, more mainstream applying a nice design aesthetic hadn’t really existed yet, and it made waves.

How long did it take Leafly to become one of the leading platforms for cannabis strain information?

A long time. I think its a common sentiment that something exists in some form and has always existed in such a form, and that applies to perceptions of success — but it really takes time. We got a lot of interest early on from some blog posts on some startup-y forums like Hacker News, which in turn drove additional interest but that eventually slows down. It’s then slow growth over time. I think its rare for the Instagrams or Facebooks of the world where they get this viral adoption curve (as is often common with highly social apps), at Leafly ours was much more linear but has no signs of slowing down anytime soon.

What was one of the greatest obstacles you faced while growing the business?

Growing from 3 founders to a mid-stage business with 30+ employees is tricky. Now Leafly has to undergo this sort of mid-stage to late-stage transition. Every transition can be difficult. It’s difficult to keep the culture, the vision and team challenged, happy and in the correct positions. Change is tough and I think each big iteration was difficult for us as I’m sure it is for most startups. Growing pains!

Was there ever an “oh shit” moment when you thought the whole project was going to come crashing down? If so, how did you overcome it?

Never anything that drastic, but struggling to connect with investment money was definitely a tough part early on. We had bootstrapped Leafly from the beginning, and while we had plenty of growth and traction we definitely had a hard time finding money, due to being in cannabis in 2010. We thought that if we didn’t find a partner / investor we’d have to keep the lights on but not have the time or energy to keep investing effort and growing the brand.

Leafly was acquired by Privateer Holdings in 2012 — what can you tell us about how that deal came to be? Had you received any offers from other investors prior to that?

Until Privateer Holdings came around, we really hadn’t much success with standard venture capital. While we’d had some meetings and our numbers looked great on paper, being in the cannabis industry at that time wasn’t something investors were okay with. It really wasn’t until after the elections and the passing of Amendment 64 in Colorado and i502 in Washington that year that investors started looking at cannabis as an investment opportunity. Privateer had a similar vision for the cannabis space as Leafly, and wanted to own us to be a portfolio company which would help further investment. We liked the Privateer founders and were aligned with their vision and the rest is history. Leafly wouldn’t have been as successful as it is today without Privateer’s backing and support, and I think Privateer benefited from having Leafly as a portfolio company early on.

Recently, news broke that you, Scott, and Brian have departed Leafly to create a new cannabis start-up, Headset, which will provide “data driven insights” to cannabis companies. Can you explain briefly what Headset’s services will entail?

Being a part of the cannabis industry from Leafly’s inception over 5 years ago, we’ve seen first-hand some critical gaps in the space. One of the biggest gaps that we’ve heard from businesses in the industry over and over again is limited access to good, real-time market intelligence and operational data. We are building Headset as a SaaS platform to provide these data driven insights to the cannabis ecosystem by leveraging multiple sources of data as input and outputting insights backed up by the reframed data.

What types of data will business owners be able to access and analyze with Headset, and what are some of the data sources that Headset’s insights will be based on?

Market intelligence services and operational insights mostly. We’ll be able to provide things like opportunity identification, competitive set analysis, demand forecasting and industry trends just to name a few. We use a variety of data sources such as point-of-sale integrations. It’s still very early on, but we’ve got some really interesting stuff on the way and I look forward to sharing more as we’re closer to announcing.

What types of companies will be using Headset when it launches, and will there be specific versions of for different business models?

Our primary customer segments will be the grower, product manufacturer and retailer with specific versions for each, as each segment has a different set of needs. We also will be supporting ancillary businesses and publishers as well, as a variety of businesses need access to real-time accurate market data.

What will be your primary role with Headset?

I am the Headset CEO. At a startup you wear many hats, so early on as CEO I will have responsibilities that include product, engineering, design, marketing, growth and sales in some shape or form. We’ve also raised a seed-round of capital which will help us begin to scale up these areas.

As a consumer, do you have any personal favorites among the cannabis product brands that have emerged in the legal industry?

My favorite product manufacturers are those that can provide consistency and good branding, something we’re seeing more and more of every day. Brands that push the envelope in that sense are forward thinking, and I believe a model for what nationwide legalization will look like.

What is one piece of advice you would give to an aspiring ganjapreneur?

Leverage data in your decisions. This isn’t easy to do at the moment, but will become much more accessible once Headset launches. Without good data you are taking best guesses, which may or may not work out in the long term.


Thank you for sharing your experience, Cy! To learn more about Headset, visit their website and subscribe to their newsletter.

Questions or comments? Post them below!

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Preview of CWCBExpo Los Angeles, Coming September 16-18

In less than two weeks, one of the largest gatherings in the international cannabis industry will convene in Los Angeles. The Cannabis World Congress and Business Exposition (CWCBExpo) will be hosted at the Los Angeles Convention Center from September 16th through 18th.

Sponsored by the International Cannabis Association, the exposition will feature vendors of every niche and sector of the cannabis landscape, from cultivation experts and equipment manufacturers, to security consultants and staffing companies, to payment processing solutions and publishers.

Featured Keynote Speakers:

me_bannerMelissa Etheridge
Known for her confessional lyrics and raspy, smoky vocals, Melissa Etheridge has remained one of America’s favorite female singer-songwriters for more than two decades. She began her distinguished musical career in 1988 when she stormed onto the American rock scene with the release of her critically acclaimed self-titled debut album. A cancer survivor, Etheridge has publicly spoken about the medicinal value of cannabis in her recovery and is launching her own line of canna-products including a marijuana-infused wine.

zimmerGeorge Zimmer
As a renowned business leader, and one of the early pioneers of Conscious Capitalism’s stakeholder model, Mr. Zimmer started what would become the largest men’s tailored clothing company in America. He is a supporter of the research on the therapeutic use of MDMA. He also was a strong advocate of Proposition 19 in California. Mr. Zimmer’s keynote will be part of a comprehensive conference program with the best minds in the medical, legal, financial and product development fields.

ethanEthan Nadellman
Described by Rolling Stone magazine as “the real drug czar,” Ethan Nadelmann is the Founder & Executive Director of the Drug Policy and is known for his persuasiveness and passion for promoting alternatives to the war on drugs. Mr. Nadelmann and his colleagues have played pivotal roles in most of the major drug policy reform ballot initiative campaigns in the United States on issues ranging from medical marijuana and marijuana legalization to prison reform, drug treatment and reform of asset forfeiture laws.

The fact that the event will take place in California, by far the largest medical marijuana economy in the world and potentially home to a recreational industry in the near future, is sure to make this one of the biggest cannabis business conferences in history.


A Word from ICA Founder Dan Humiston:

We recently asked Dan Humiston, founder of the International Cannabis Association, about what the event will be like and why this event is the perfect opportunity for anyone who is already involved or is curious about the cannabis industry to learn about California’s market and connect with other professionals and companies. Here is what he had to say:

The anticipated changes to the laws in California this year will create a TSUNAMI that’s going to make the previous three-year cannabis industry growth seem small. The seismic shift that is about to occur will create unprecedented business opportunities for aspiring entrepreneurs in every state in the country.  Twenty-five years from now historians will point to this time, at this location and say that this was the “tipping point”.  Los Angeles is the epicenter and that is why the Cannabis World Congress & Business Exposition is here, Sept. 16-18, at the LA Convention Center.

Locating the Cannabis World Congress & Business Exposition in LA, the entertainment capital of the world, during this historic time is critical for the industry.  Showcasing the industries professionalism and mainstream viability to the state’s key stakeholders will provide them with the confidence they need to move forward.

Entrepreneurs and investors in California and throughout the country who attend the Cannabis World Congress & Business Exposition will have first access to this life changing business opportunities. Everyone knows the Colorado story; California has 10 to 15 times more people… Talk about a Gold Rush!


In addition to the main conference floor and headlining presenters, the expo will offer several additional educational seminars including a WomenGROW series with presentations titled: Upcoming States for New Licenses, Future Billion-Dollar Segments: Pets & Skin Care, New Technology for Efficient Grows, What Women Want From the Cannabis Industry, and Capitalizing on the Senior Market While a Providing a Service.

Another panel discussion will focus on the intersection of sports medicine and medical cannabis, featuring both professional athletes and medical cannabis experts.

Visit the CWCBExpo website to reserve your tickets today: this is a once-in-a-lifetime to explore and connect with the foundation of the largest cannabis in the market, before it explodes!

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Oregonian Editorial Board: Marijuana Market Shouldn’t Be Limited By Protectionism

The editorial board of the Oregonian has published an article arguing that new rules intended to keep pot revenue inside the state risk hamstringing the industry’s growth potential.

The piece, which was published last Saturday, notes that the Oregon Liquor Control Commission (OLCC) is charged with striking a tricky balance: make legal pot profitable for the state and its citizens without limiting growth and investment in the industry.

The OLCC has established a residency requirement for marijuana license applicants while allowing out-of-state investments. “It’s not clear, however, that this would bring about the best results for Oregonians,” argues the editorial board.

House Bill 3400 already requires that applicants be Oregon residents of at least two years. The OLCC, however, has gone further: although non-residents can own up to 49% of firm, “non-resident owners may not be directly involved in the operation or management of the business.”

The Oregonian argues that “Oregon should not hobble itself by limiting out-of-state investment and involvement… If it takes an out-of-stater with a financial position in the firm to manage an Oregon-based pot operation… let it be so.”

“Jobs to Oregonians won’t be lost if such a business succeeds. Jobs could be fewer if such a business were to limp along or fail… It would be shortsighted if a promising new marijuana market… were to suffer growth constraints because of errant, if good-willed, provincialism,” the board concludes.

Source:

http://www.oregonlive.com/opinion/index.ssf/2015/09/oregons_new_pot_market_should.html

Photo Credit: arachnized Ѫ mechanid

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Denver Activists Withdraw Social Cannabis Consumption Ballot Measure

Marijuana activists who proposed a ballot measure to allow adults to use marijuana in bars and other businesses are pulling the proposal.

Instead, the activists seek to come to a compromise with city officials and businesses in the restaurant and lodging sectors. They hope that such a compromise will lead to an ordinance within the next year.

Mason Tvert, of the Marijuana Policy Project, said that it’s too early to tell what the final ordinance might look like. Options range from smoking being allowed only in designated private clubs to a broader proposal that would allow users to vape inside bars or smoke outside.

Mayor Michael Hancock’s office has not yet taken a position on the issue, but the city attorney’s office noted that it may conflict with state laws against public consumption.

The Colorado Hotel and Lodging Association/Metro Denver Lodging Council and the Colorado Restaurant Association released a joint statement in appreciation of the withdrawal of the ballot initiative. The statement notes that “our respective industries are committed to working with the proponents and the city to find a solution that reflects the interests and concerns of all stakeholders.”

Source:

http://www.denverpost.com/politics/ci_28748511/activists-plan-pull-denver-pot-consumption-initiative-from

Photo Credit: Brian Papantonio

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Poll: Which US Presidential Candidate Would Be Best for Legalization?

It’s been an amazing four years for the legalization movement, but now it’s election season again and the race to determine who will become the next President of the United States is on. Candidates have been growing their base of constituents and building their platforms for months, but it’s become quite clear that certain individuals would be far more beneficial to the growing marijuana industry than others (Bernie Sanders vs. Chris Christie, for example).

Which of the following presidential candidates do you think would be best for the future of legalized cannabis?

Photo Credit: WEBN-TV

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Marijuana Social Network MassRoots Files for NASDAQ Listing

MassRoots, the Denver-based operator of a marijuana social networking app, is poised to move onto the NASDAQ exchange.

The MassRoots app is designed to help marijuana users locate dispensaries, share cannabis-related posts and media, and connect with other users.

The company (OTCQB: MSRT) filed to have its shares listed on the NASDAQ exchange, according to an announcement made Monday.

Isaac Dietrich, MassRoots chief executive officer, said that the company believes “that uplisting to a national exchange like the NASDAQ would enable MassRoots to attract a broader range of institutional investors, increase share liquidity and help shift the paradigm about investing in the regulated marijuana market.”

As of yet, the company is unsure of whether it will obtain the listing, and noted that the process could take several weeks. In order to be listed, MassRoots has to meet one of three criteria: having more than $4 million in stockholder equity, 1 million publicly-held shares, or having bid and closing stock prices between $2 and $4 a share.

The MassRoots app has more than 500,000 users, and raked in more than $25,000 in revenue after “aggressively monetizing” its digital holdings. The firm also acquired an equity stake in Flowhub, a cannabis-tracking software developer, earlier this year.

Source:

http://www.thecannabist.co/2015/08/31/massroots-nasdaq-marijuana-social-network/40122/

Photo Credit: Osman Kalkavan

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Jim Makoso

Jim Makoso: Pushing the Envelope in Vaporizer Technology

Vuber LogoJim Makoso is the Vice President of Business Development at Vuber Technologies, a vaporizer manufacturer based in Washington State. In this podcast, Shango and Jim discuss how vaporizing cannabis differs from smoking it, how carcinogens come into play when combustion occurs, and how Vuber Technologies has worked with physicists and extract producers to ensure a high-quality product and vaping experience.

Listen to the interview on iTunes, via the Ganjapreneur mobile app, or using the media player below! You can also scroll down to read the full transcript.

Subscribe to the Ganjapreneur podcast on iTunes, Stitcher, SoundCloud or Google Play.


Listen to the Podcast


Read the Transcript

Shango Los: Hi there and welcome to the Ganjapreneur.com podcast. I am your host Shango Los. The Ganjapreneur.com podcast gives us the opportunity to speak directly to entrepreneurs, cannabis growers, product developers and cannabis medicine researchers. All focused on making the most of cannabis normalization. As your host I do my best to bring you original cannabis industry ideas, that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy, and improve your health and the health of cannabis patients everywhere. Today my guest is Jim Makoso, vice president of business development at Vuber Technologies. Vuber Technologies is a developer of premium vaping pens and other products for cannabis concentrates, cartridges and flowers. Over several years of research and product revisions, they have developed not only an exceptionally high quality line of products, but also a knowledge base about vaping that is exceptionally valuable. Welcome Jim.

Jim Makoso: Hello Shango. Thanks a lot for having me.

Shango Los: Jim, vaporizing has come into existence in response to the dangers of combustion smoking. What’s so off putting about smoking joints that cannabis enthusiasts are turning to vape technology all of a sudden?

Jim Makoso: That’s an interesting question. Specifically what we’re seeing out there is that joints in general or other combustible forms of consumption … it leaves users with that smell of cannabis. Although it’s legal in this state and Washington, there’s still a stigma nationwide about the smell of cannabis, as it being a grey area type of substance. Vaporization is different in that when you’re vaporizing these products, you usually don’t get that lingering smell that’s associated with smoking joints.

Shango Los: In addition to that Jim, isn’t there something that combustion does to the lung that you don’t get with vaporization?

Jim Makoso: Absolutely. There’s a whole different process of vaporization when compared to combustion smoking. Vaporizing cannabis is a more efficient way to consume the product, in that it utilizes more of the essential cannabinoids and terpenes of the product, more so than combustion smoking. There is a scientific process that’s happening there, which makes it more beneficial to the user in the efficiency or the amount of cannabinoids consumed in the same volume. Let’s say in a gram.

Shango Los: You’re going to get more bang for your buck essentially? You’re using it more efficiently so your money and your medicine goes farther than it would normally, if you were just burning the plant straight?

Jim Makoso: That’s right.

Shango Los: How about the effect on the lungs? I know that a lot of folks are moving to vaporization just because they feel that their lungs stay healthier overtime.

Jim Makoso: Yeah. That’s an interesting point. Basically what happens when you combust or when you burn cannabis, you’re getting up to really high temperatures. Those high temperatures are changing the actual chemical compounds, the nature of those products, into something else. Some of those things are carcinogenic or have known to be cancer causing. Vaporization is different in that when you vaporize these products you’re only heating it up to the point at which it vaporizes, or changes from a solid to a vapor which you inhale. It doesn’t go past that point. It’s a lot cleaner product to consume where you don’t get as many of the nasty carcinogens, or any at all if you’re using a good vaporizer.

Shango Los: I can almost hear our audience ears perk up when you mentioned cancer causing attributes in cannabis, which people will be like, “No, it’s not in there anywhere.” Let’s drill on down on that a little bit. Can you get really specific about what cancer causing agents you’re talking about?

Jim Makoso: Yeah. Absolutely. Specifically and this has been scientifically proven … I’m not a scientist, but obviously we’ve worked with a few scientists and have read a number of reports, as we’ve done our research into vaporization for our own purposes. There are specific compounds when heated up to higher temperatures, terpenes in specific, which are the aromatic or the flavor producing products within cannabis. When you heat them up to very high temperatures, i.e. combustion … When you’re burning these things it’s changing the state of these compounds from what they are, aromatic terpenes, to some of these nasties called carcinogens. Specifically the ones that people are the most concerned about are one called benzene and another called toluene. I’m not a scientist so I don’t want to get into the details of those compounds. What has been proven is some of those compounds, as well as many others, have been known to cause cancer in certain instances and in certain concentrations over longer periods of time.

Probably the reason why people aren’t seeing these compounds as associated with cannabis, is because cannabis has compounds in it that work against these compounds to help prevent those things from happening. But certainly anytime you heat up these products to exceptionally high temperatures through burning them, you are getting some of these carcinogens.

Shango Los: Jim one of the things that people really like about vaporizers is that you can choose the temperature. Both for the efficiency like you were talking before, and so that you can release specifically the terpenes and the different cannabinoids that you’re targeting. Tell us a little bit about the different temperatures and volatility of the cannabinoids. Why using a pen is a different experience than for example, using your bong?

Jim Makoso: That’s a great question. Here at Vuber Technologies, one of the biggest things we do is offer people the opportunity and share with them the opportunity to understand that this is a different experience. This is a new way to consume cannabis, unlike maybe the traditional ways that they consume. Specifically when it comes to terpenes and cannabinoids, you have hundred and hundreds of different compounds in any given flower. Of those compounds obviously we know of THC, which is what Dr. Meshulam isolated back in the sixties, as the psychoactive compound. Of course the buzz word these days is about CBD or cannabidiol as well as many other compounds that are in the plant. Those are cannabinoids. Those are unique to this plant, to cannabis specifically. The terpenes in the plant … those are not unique to cannabis. Terpenes you see across the board in all flora and fauna in the plant kingdom.

Specifically these compounds, everyone of them have their own boiling point. Or their own point at which they change from a solid compound to a vapor in the case of terpenes where you smell it. Or in the case of cannabinoids where you’re able to consume it to get the beneficial effects. The different boiling points are what ultimately allow you to get that full experience. When you … Let’s say hit your cannabis on a bong with the lighter, you’re basically burning up all the terpenes and cannabinoids in that product. You’re getting what they call entourage effect of all those compounds combined. Of course you’re getting some of the nasties there. It’s been proven that you’re only consuming about ten to fifteen percent efficiency, that’s what you’re getting out of it. Whereas compared to vaporization, you’re hitting those boiling points at every point on the way up. We’ve seen studies of vaporizers getting an eighty to eighty five percent efficiency in the same mass of material.

The benefit in that vaporizer is that you’re hitting all of the boiling points all the way up the profile. All the way up to those higher boiling points of those cannabinoids, the really high cannabinoids.

Shango Los: I follow what you’re saying. By using the efficient targeting of the temperature we’re getting more of what we want and less of what we don’t?

Jim Makoso: Yes. That was a very simple and a lot easier way of saying what I just said.

Shango Los: Right on, thanks Jim. Well hey Jim we’re going to take a short break and be right back. You are listening to the ganjapreneur.com podcast.

Shango Los: Welcome back you are listening to the ganjapreneur.com podcast. I am your host Shango Los. Our guest this week is Jim Makoso of Vuber technologies. Before the break we were talking about how much healthier it is to use vaping technology, either vaping pens or cannabis flower pens versus traditional ways of smoking a joint of a bong. Specifically because being able to choose your temperature means that you’re going to get more of what you want and less of what you don’t. Jim I can imagine that there are certain things that you’re missing from the traditional marijuana smoking, experience when you go over to vaping.  A lot of people talk about vaping having a different kind of a buzz. For better or for worse it does seem to have a little bit of different feeling to it. What explains that?

Jim Makoso: You’ll see a lot of different studies about this specific debate. This is a hot debate for those of us that are in the vaporization space. I’m not a scientist. I’ve said that earlier in this podcast. But specifically what I think – this is just my opinion – what I think the real difference is when you are smoking or combusting some of these products … I do believe that, that smoke that has some of those nasties in it or let’s just say higher temperature carcinogens in it, are also adding to the effect. From a vaporization standpoint if you ask somebody who say does a dab, for those that don’t know what that is, just a really specific high temperature concentrate vaporized experience. Some of those people are getting stronger sensations than say when they just consume. Some of those people are getting stronger sensations than say when they just consume flower and still have that whole effect, of the extent of time in which they have the experience. As well as the level at which they have that heightened experience or the sensation of being high. It really depends on two things. One, the person. Every single person is going to have a different experience. Two, also is what they use to consume. How they vaporize it. Be it a dab, a high temp vaporizer, or some of these cheaply made Chinese vaporizers, which definitely aren’t getting the job done.

Shango Los: I don’t want to go down this path too far, but it has been brought up on this podcast before that folks are looking into dabbing. Especially really hot temperature dabs that they vaporize so much terpene at once, that terpenes at a certain point become toxic. That is why sometimes when people are going to do … especially a monster dab. That they get something in addition to the traditional cannabis experience, where their head feels like it’s going to explode or something. I’m going to be really interested to see how that research plays out about whether or not dabbing gives us terpene toxicity. It’s going to be interesting to see how that plays.

Jim Makoso: Absolutely.

Shango Los: Some people say that with vaporization you get less of a stoney buzz. It’s a little bit more of a clean headed buzz. You do a lot of focus groups with patients and just recreational enthusiasts. What kind of feedback do you get about that?

Jim Makoso: That’s a great question. Specifically what we’re finding as people who work in these spaces and deal with consumers first hand, as well as other folks that sell these products. What we’re finding is that really the experience is based on the products being used. Specifically the vaporizers being used, as well as the concentrate or flower being consumed. Typically, when it comes to effect … let’s exclude the vaporizer. If you have a very efficient vaporizer to consume it, the effect is based on just the person’s endocannabinoid system. In other words their body and the way that they consume it, as well as the products that they’re consuming. Different terpenes are responsible for different affects. Different concentrations of cannabinoids are responsible for different effects. You add that into the pharmacological aspects of how a person’s body works, you’re going to get a different effect. Two people with the same substance can have two totally different effects in the way in which it affects them.

That’s what we’re seeing here. We’re not seeing a static situation where every person is having the same level of effectiveness given a product.

Shango Los: I’ve had that experience myself with just taking the same flower out of the same bag and using it two different ways. Say for example take some Blue Dream and have it in a joint. Later on take that same Blue Dream, put it in the vaporizer and I’m having two different kind of medicated experiences. From what we’re talking about that’s likely because when I’m smoking the joint it’s releasing one full set of terpenes and cannabinoids into my body. When I vaporize it, it’s targeting a different set. Really I am intaking two different sets which would give me two different experiences.

Jim Makoso: Absolutely.

Shango Los: You mentioned some of the cheaper pens that are coming from China. God knows that I’ve been passed those at events. They feel different in the hand and they hit oddly. What would you suggest that people look for when choosing a vape pen. It seems like everybody’s in the market now selling these things. From local head shops that have got them branded with their own logo on them, to new startups from outside the cannabis industry, who are jumping in to make a quick buck. What should folks who are shopping for one look for in a decent pen?

Jim Makoso: That’s a interesting question because when we first got in the market we were one of those people that was shopping … Let’s say less quality product and just trying to find a niche in the market as we were learning. Keep in mind this was a couple years ago. It took us some time to understand the nuisances of vaporization technology and how to improve them. Thankfully Shango, you’ve been a very big critic as it were, to help us get to a better level of finding product. One of the most important things when it comes to vaporization is specifically the atomizer. The atomizer is the heating element inside of every single vaporizer that you will find. From the e-cigarettes that you see out there where people are blowing these big clouds, to the vaporizers that we’re creating, consumes specifically flower, concentrate and some of these pre-filled cartridges.  The heating element is what ultimately determines the level of quality of the vapor being produced, the efficiency of that vapor production. As well as the long term potential health benefits or negative impacts that it could have.

What you want to look for in a vaporizer specifically, a quality heating element or a atomizer that has well known substances inside of it. For instance with our vaporizer, specifically with our concentrate vaporizer, we use a ceramic wick and a titanium coil. We find that that produces the most consistent quality of vapor, as well as has the best in terms of long term health benefits, is the most well known to be the safest. Obviously as we develop and as we become a little bit more knowledgeable about the longer term effects of these substances, obviously we’ll be able to address that in more detail. But specifically the quality of that atomizer is what is ultimately going to determine the quality of the vapor production.

Shango Los: What you just said about your product will evolve as the industry learns more. With cannabis still being a Schedule 1, a lot of the basic manufacturing and usage research that you would want as a manufacturer, probably doesn’t even exist yet. Because the science community has not been able to go at cannabis extracts and concentrates, like it would other products in other industries. Because they just can’t set up trials and do all the testing because it’s been illegal.

Jim Makoso: That’s absolutely right. We’re hoping to become a bigger part of that equation. Currently we do not have a scientist … Let’s say per say, on staff. We do continually consult with PhD level scientists, thermophysicists. There’s one in particular that works at the University of Washington, owns his own company, that consults with us on things that we should be thinking about in order to be better at this. Keep in mind we’re a small Washington startup that is just trying to make a difference in this space. As we’ve grown and become more successful, we’re finding that a lot of the questions that we have are questions that are industry issues. We find that as we solve some of these issues and become more knowledgeable, we’re able to add value and speak with folks like you and educate people on specifically what to look for, what to be aware of and how to use these products effectively.

Shango Los: I can see how that would be a two sided coin for sure. Because since you’re one of the earliest folks in the market, in one of the earliest states to begin normalization, you’re kind of reinventing the wheel. You are having to do a lot of the groundbreaking research to figure out how best to meet your customers needs. Once you nail this down, folks who come to the market after you will be able to learn from your successes and errors, just to get the benefit of all that. I guess that’s one of the challenging parts of being a trailblazer.

Jim Makoso: Absolutely. As a business person it can be very rewarding. As a consumer and a cannabis enthusiast myself, this is fun. We’re doing something different. We’re a part of history in changing the way that people experience cannabis. Here at Vuber Technologies, that’s been our credo since the beginning as a vaporizing company. It’s not glamorous. It’s not as sexy, if you will, as growing pot or creating extracts. It is just as important in telling the story of this new generation of educated and informed cannabis consumers.

Shango Los: Yeah. Jim in the last six minutes I want to hit the other two kinds of pens that we’ve talked around, but not hit. I want to talk about the cartridges. Specifically I’d like you to speak to propylene glycol because I’m going to talk about how to choose a good cartridge. Also talk about vaping flowers and the differences between that kind of a pen and an oil pen. We’ll wrap up and get out, alright?

Jim Makoso: Sounds good.

Shango Los: Welcome back. You are listening to the Ganjapreneur.com podcast. I am your host Shango Los and our guest this week is Jim Makoso of Vuber Technologies. Jim, we been talking about oil vaporization pens. Mostly the kinds that has got the ceramic bowl on the inside. You go ahead, you slather some of your own wax or oil inside of that and you go ahead and vaporize. The cartridges themselves are starting to get very popular. In fact I really like my cartridge pen for when I’m on the go, or at a cannabis convention because of its overall convenience. For folks who aren’t familiar, the cartridges are these clear vials if you will and they’ve got the cannabis oil in there. It’s more a viscous. It goes down a little bit of a wick, it hits a heating point on a battery and it vaporizes that way. Those themselves normally don’t fill yourself at home with wax that you may have produced. These are something that you’re going to more usually buy at a medical or a rec store.

Jim let’s talk about these: they’re super convenient, people really like them, and there’s a lot of variety in them too. Some folks are better extracting oil for that purpose than others. Some folks are delivering a cartridge that is just oil. Some folks are using a fluid to help bring it to the right viscosity. Sometimes they add propylene glycol, sometimes I’ve seen coconut oil and also vegetable glycerin. As somebody who makes the pens that accepts the cartridges, what would you suggest for people to consider when they’re choosing a cartridge to use in their vaporizer?

Jim Makoso: That’s a great question. Let me preface this with a disclaimer. I sell hardware to every manner of processor there is. Some of those who use coconut oil to cut their … or so called dilute their cannabis extract in order to be able to vaporize in a cartridge. Some that don’t. From a business perspective we were very happy to educate and work alongside a lot of our customers, to help them figure out whatever their solutions is. Whatever they want to produce, we help them get to that end product. That’s something we do here at Vuber vaporizers. As a consumer, personally I prefer the products that don’t use propylene glycol, coconut oil or any other cutting agent to dilute my cannabis extract. There are companies out there that produce a product that is clean. That has no additives, that is just cannabis and some terpenes. That’s the product that I prefer. Typically for any consumer out there, for their own knowledge, you should do a bit of homework on the product that you’re picking up.

If they’re cutting it with propylene glycol in order to get it to vaporize in a cartridge, do your research. As of right now propylene glycol, vegetable glycerin and coconut oil are all what they call generally safe to consume. There is no real long term research on the health impacts of consuming, inhaling, in other words vaporizing these products and inhaling them. All of those studies that deemed it generally safe to consume are based in ingesting it. You know, propylene glycol and vegetable glycerin … vegetable glycerin is just vegetable oil, similar to the vegetable oil you would cook with at home. It’s just a purified version of it. Propylene glycol is basically an additive in many of the foods, candies and things like that, that you find out there in the market. These are things that we’ve been putting into our bodies for the last forty years or so. The difference is we don’t really know from an inhalation standpoint, the long term impact that some of these compounds have.

With that being said, we work with all of our customers that do in fact … Some of them use propylene glycol. Some of them use vegetable glycerin. Some of them use coconut oil. Some of them use as substance called PEG or polyethylene glycol. We work with all of these companies and we just advise end consumers: do your homework and find the ones that work best for you.

Shango Los: It brings out the fact that doing extraction is continually an evolving art form, and these artisans that are able to use their extractors to bring out a final product that’s properly viscous to go down the wick without any adulterants ..  That’s a pretty talented team to do that.

Jim Makoso: It definitely requires some skill for sure.

Shango Los: Well thanks Jim. That’s actually quite a bit to consider when thinking about buying a cartridge. Thanks for joining us today.

Jim Makoso: Thanks for having me Shango.

Shango Los: Jim Makoso is vice president of business development of Vuber Technologies. You can find the Ganjapreneur podcast in the podcast section of Ganjapreneur.com. You can also find us on the Cannabis Radio Network website and in the Apple iTunes store. You can read interview transcriptions on our home website at Ganjapreneur.com. Thanks to Brasco for producing the show. As always I am your host Shango Los.

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Washington State Liquor and Cannabis Board Publishes Enforcement Data

The Washington State Liquor and Cannabis Board (LCB) has released data regarding its enforcement actions between Sept. 2014 and early July.

The data shows that the LCB has been involved in more than 4,500 enforcement actions with licensed recreational marijuana facilities.

The term ‘enforcement action’ can be misleading. Such actions aren’t always related to rule-breaking. They may simply be standard regulatory outreach measures, such as licensing inspections.

According to LCB reports, 65% of the enforcement actions were phone calls and premises checks, while 13% were license inspections. Just 12% were related to complaints against businesses.

In other cases, these actions are initiated by complaints and can result in penalties against the company. The LCB penalized 143 firms 274 times in the 10-month period beginning in September. The most common violation was a failure to establish or maintain “traceability of inventory.”

Among the 274 violations, 57% involved fines, which ranged from $500 to $5,000.

Ryan Agnew, a cannabis attorney based in Seattle, says that “the vast majority of these [violations] are not willful disobedience; people are just trying to figure things out.”

For instance, producers and processors didn’t know they were required to test extractions twice: once upon the completion of extraction, and again after infusing edibles and topicals or converting extractions to cartridges.

“That particular requirement wasn’t discovered until businesses started receiving violations for not testing twice,” said Agnew.

All this is normal for an industry still finding its footing, and the number of violations should decrease in the coming months. Of course, Jon Hofer, the principal at RMMC Consulting, which works with firms in the industry, notes that “figuring [things] out as you go in this industry isn’t really healthy to do.”

Source:

http://mjbizdaily.com/chart-week-4500-enforcement-actions-wa-marijuana-businesses-10-months/

Photo Credit: Dave Dugdale

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Choosing the Right Personality for Your Business: A Case Study of Sacramento Cannabis Collectives

If you live in an area where medical marijuana storefront collectives are legal, then you probably know that if the product is there, customers will come and the cash will flow. At least for a while. However, why do some collectives gain a steady stream of high quality repeat customers while others attract shady clientele who might buy once or twice and never come back?

Recently, I visited a number of collectives in Sacramento, California. I wanted to see what people were buying and how the different collectives represented themselves.

All of them had decent products, but they differed in customer service. Whereas some were brusque, rushing their clients in and out quickly, others took their time, making the experience feel more like a relaxed social call than a trip to buy medication. Although I didn’t visit every collective in Sacramento, the following three particularly stood out for offering a unique and quality experience.

Located in midtown Sacramento near a number of hospitals and doctors’ offices, A Therapeutic Alternative is all about health. As soon as you step through the door you feel like you’re in an old-time doctor’s office. After signing the forms, a consultant sits down with you and takes your medical history. Then you are ushered into a back room where the budtender helps you choose the right products for your needs.

A Therapeutic Alternative also offers a number of other alternative health therapies such as stress reduction techniques, reiki and other massage services, classes and support groups. Their ultimate goal is to help patients heal, and that is the trait that this collective embodies more than any other.

Abatin Sacramento has a strong emphasis on education. Their onsite library and video library provides hundreds of articles about the latest research in medical marijuana around the world, and they are in the process of developing classes and support groups to offer to the community.

Abatin has an onsite laboratory for testing and offers streamlined self-service as well as full service for customers. They are also big on communication and have extensive lists of helpful information and guidelines for visiting their collective.

The next collective is in Shingle Springs, in the foothills just outside Sacramento.  

Large and spacious, Foothill Health and Wellness’ community spirit can be felt as soon as you step into their shop. Vibrant art from local artists decorate the walls. T-shirts and handcrafted gifts are for sale. Free yoga and art classes are offered and depending on the day of the week, you might be able to get a free chair massage.

The vibe at Foothill is casual and friendly from the attendant who remembers everyone’s names to the knowledgeable budtenders who offer insight into the various attributes of their products.

Each of these collectives is similar to the others in their range of products. There is also overlap among their services. However, they have each chosen to emphasize a specific trait in their business model: health and wellness, education and community. This gives the business a personality and helps customers familiarize themselves with the business. Customers begin to understand that what they find here is special and different, and they keep coming back.

All this should ultimately lead an aspiring ganjapreneur to one final question: which trait do you want your marijuana business to emulate?

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Charlo Greene: Cultivating Diversity in the Cannabis Industry

gogreeneIn 2014, Charlo Greene made international headlines when she quit her job on-air to pursue a career in the cannabis industry amid Alaska’s push for recreational legalization. Since then, she has been growing and managing the Alaska Cannabis Club, the only legal safe access point for medical cannabis patients in the state, as well as traveling around the world to coordinate legalization efforts and give presentations at cannabis conferences and events.

Charlo has also been a proponent of increasing diversity in the legal cannabis industry, which, although it has received attention for the significant number of women entrepreneurs who have populated the space, has primarily been made up of white people. To help promote a more inclusive and representative industry, she recently founded GoGREENE.org, a non-profit intended to encourage diversity via education, networking, and empowerment.

“To be a true activist you have to know the cause you’re fighting for and its history. All real cannabis activists know our drug policy is racist as fuck.”

We recently had the opportunity to ask Charlo about her rise to cannabis industry stardom, her take on the lack of racial diversity among cannabis business owners, and what GoGREENE.org is all about. Read the full interview below!

Read the Full Interview:


Ganjapreneur: Normally we ask our guests how they decided to leave their previous careers to pursue opportunities in the cannabis industry, but everyone already knows this about you. Since that day, how have those four words, and your decision to pursue a cannabis career full-time, changed your life?

Charlo: My life is now completely consumed by cannabis and I couldn’t be happier. Every day that I wake, I know I’m now truly serving the greater good – by operating the Alaska Cannabis Club, the state’s first and only legal safe access point for thousands of medical marijuana patients, and through my advocacy work where I share my own truth, knowledge and experience to educate and empower everyday citizens to become champions of the movement for their communities.

How much of an impact do you think your story has had on the legalization movement in Alaska and nationwide?

Without “Fuck it, I quit” Alaska would not have legalized recreational marijuana usage this past November. The vote passed by a very slim margin, 53%-47%, and awareness made all of the difference, which is what my on-air resignation provided with more than a billion impressions world-wide.

As someone who comes from a media background, how important would you say publicity is for a cannabis start-up?

Publicity for a cannabis startup that doesn’t touch the plant directly is important, especially when you’re entering a saturated market, because opening the lines of communication with media and gaining traction will position you as an industry leader. But publicity isn’t necessary and many entrepreneurs I know say it’s led to them becoming targets for law enforcement and the IRS.

When launching the Alaska Cannabis Club, we avoided the media like the plague because I was one of them and knew it would lead to the discovery that I ran the club. But we discovered that when you’re offering a service that people NEED, they will find you. Now that our organization is in the spotlight we’ve be the subject of 2 SWAT raids on my home and business, we were put under an 8 month investigation for alleged campaign finance fraud and have had vehicles and personal property seized – all of this AFTER we voted to legalize recreational marijuana in Alaska.

Be aware that publicity in the cannabis space is almost always a double edged sword.

As we have seen in Washington and elsewhere, some states that legalize will opt to create separate markets for medical and recreational cannabis (for better or worse). How do you think ganjapreneurs in the medical and recreational industries can best work together to ensure a positive future for the industry as a whole?

It’s up to members of the recreational industry to join the fight to uphold medical marijuana, otherwise it’ll be stamped out by politicians, special interests and “activists” who weren’t around for the fight to end prohibition but are now that they see dollars and cents.

Do you see the division of medical and recreational cannabis as a temporary phenomenon? What do you think the cannabis industry landscape will look like in 10 years?

I do believe the division of medical and recreational cannabis is a temporary phenomenon, that’ll only remain until states figure out a way to shut low/no-tax medical marijuana programs down completely once recreational sales are introduced. It’s unfortunate considereing it’s often medical marijuana patients who fight hardest for legalization, but the proof is right there as we witness what’s happening with the medical program in Washington State, which has suffered tremendously since the passage of I-502. Also, here in Alaska, immediately after voters legalized recreational use, the Marijuana Control Board stated they wouldn’t even consider developing both a medical marijuana system and a recreational marijuana system because it would simply be too much work. I think the only way we’ll continue seeing medical marijuana programs that offer patients medicine at a fraction of the retail rate after ushering in recreational marijuana sales is if we ensure language is included in any legislation we pass that protects these systems and follow up by fighting for their continued existence.

The enforcement of cannabis prohibition in the US has statistically been harshest on people of color, particularly on black Americans. Do you believe that this has influenced the decision-making of people of color who might want to get involved in cannabis advocacy, or to start businesses in the legal industry?

Getting into the cannabis space is a scary thing for anyone, but especially for people of color who feel the have and always will remain the first target for law enforcement when this plant is anywhere near. It’s unfortunate because our generation will never have a greater opportunity than what the cannabis space is now offering to undo the harm that marijuana prohibition has wreaked on communities of color financially for decades.

Right now, there is no boys’ club, there is no set all-white male minority leading the industry. Not yet at least. And we can stop that from happening (like it has in every other industry) if we, as people of color, stand up and carve out a space in this billion dollar industry that rightfully belongs to all of us.

What advice would you give to a skilled grower who is a person of color, and who wants to transition into the legal industry?

I’d encourage them to take this once in a lifetime opportunity to build a legal empire, but not to do so lightly. Working in the legal cannabis space comes with a lot of oversight and scrutiny that most underground cultivators wouldn’t be okay with, but if they can withstand the pressure and stay two steps ahead when it comes to regulations, they should be well on their way to cashing in on the green rush.

Many legalization models have sought to exclude people with prior drug convictions from getting involved in the industry. Considering the history of how drug convictions have played out along racial and cultural lines, what effect has this had on the diversity of the legal industry?

I don’t know what effect the exclusion of people with prior drug convictions has had on the glaring lack of diversity in the industry, but I’m willing to bet that that provision, along with the ballooning licensing costs and fees accounted with entering the space contributes to the fact that I’m usually just one of maybe two black people at every cannabis industry event I’ve attended.

In your experience, has the cannabis activist community been welcoming toward people of color? Does the activist community adequately address the intersection of US drug policy and racial issues?

Of course the cannabis activist community has been welcoming toward people of color. This community is comprised of some of the most understanding, empathetic and compassionate people I’ve ever met. To be a true activist you have to know the cause you’re fighting for and its history. All real cannabis activists know our drug policy is racist as fuck. But many in the cannabis community as a whole get uncomfortable when the two – racism and the drug war – are linked. I can’t tell you the number of comments I get from members of the cannabis community claiming I’m trying to start a race war or that I hate white people when I try to educate people about the root of prohibition. This is disheartening because how can we expect to get past prohibition if people ON OUR OWN SIDE can’t or just won’t acknowledge what’s driving these illogical and immoral drug laws today?

That’s why I’m focusing all of my energy on Go GREENE, my nonprofit organization aimed at increasing diversity in cannabis advocacy and industry to help rebuild the communities harmed most by prohibition. We’re working to activate communities of color as we march toward the end of prohibition and to arm everyday citizens from all walks of life with the education and community backing they need to champion the movement in their areas.

What are some proactive steps that cannabis industry businesses can take to make sure they are being inclusive and promoting diversity in their hiring practices?

The most proactive step cannabusinesses can make to ensure they’re being inclusive and promoting diversity is by becoming a sponsor of Go GREENE where we aim to educate, empower and involve communities of color in cannabis activism and industry.

GoGreene.org’s stated mission is to “cultivate diversity in cannabis advocacy and industry” through events that promote “education, networking, and empowerment.” Can you go into some detail about types of things a cannabis entrepreneur will learn at a Go GREENE event?

That depends if the entrepreneur is in an area of pre- or post-legalization. Every meeting starts with current events and updates on any changes in marijuana policy locally. We encourage organizers to find guest speakers that can lead a 20 minute discussion of their area of expertise with Q&A to follow.

Go GREENE Groups in areas that have yet to legalize should have guest speakers that can speak on the benefits of cannabis and harms of prohibition. Suggestions:

  • Representatives from fellow cannabis advocacy groups
  • Medical marijuana patients
  • Cannabusiness leaders
  • Healthcare Professionals: doctors, naturopaths, psychologists (be careful not to select a doctor that isn’t willing to admit the benefits of cannabis when used as medicine)
  • Botanists (to speak on cannabis cultivation)
  • Local media personalities/journalists (for tips on getting your message heard in your community)
  • Motivational speakers
  • Religious/spiritual leaders – Check this out with the group before hand as this may be an extremely touchy subject for some members
  • Criminal defense attorneys
  • Local advocates

Go GREENE Groups in areas that have legalized cannabis should have guest speakers that can offer industry insight and help members build businesses. Suggestions:

  • Cannabusiness leaders
  • Investors
  • Tax professionals
  • Business attorneys
  • Cannabis consultants
  • Trade group representatives
  • Packaging companies
  • Seed to sale companies
  • Botanists (to speak on cannabis cultivation)
  • Local politicians

Can you elaborate a bit on what a Go GREENE group is, and who can organize one?

Go GREENE Groups are monthly cannabis advocacy and industry networking events – organized by you (like a book club, but instead of books, attendees discuss cannabis related topics). Go GREENE Groups are all about G.rass R.oots E.volution through E.ducation, N.etworking and E.mpowerment.

These peer-to-peer groups allow everyday citizens to become the catalyst for change in their own communities by unifying local activists to have greater impact, connecting members to invaluable resources and providing a international support group of cannabis advocacy and industry leaders. Starting a Go GREENE Group is easy and organizing at least one meeting a month should only take a few hours!

Anyone can start a Go GREENE Group: head to http://GoGreene.org for more info.


Thank you for sharing your experience and insights with us, Charlo! We look forward to seeing the impact that Go GREENE groups will have empowering communities and increasing access to opportunities in the legal industry.

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Researchers Publish First Genetic Study of Marijuana and Hemp

Canadian researchers have published the first large-scale genetic study of marijuana and hemp.

The study examines the genotypes of 81 cannabis and 43 hemp samples. The researchers were concerned with examining the differences in the genomes among the plants.

“Knowledge about cannabis is lacking because of its status as a controlled drug,” said Jonathan Page, a University of British Columbia botanist. Page co-led the study with Sean Myles, a population geneticist at Dalhousie University.

The study finds the typical classifications of the marijuana plant (C. sativa, C. indica and C. ruderalis) to be lacking. Differences between sativa and indica plants, broadly used by producers to classify strains, may be quite subtle at the genetic level. For instance, the study found that a sample of the sativa Jamaican Lambs Bread was almost genetically identical to the indica strain Afghanistan.

“Cannabis breeders and growers often indicate the percentage of Sativa or Indica in a cannabis strain, but they are not very accurate,” said Jonathan Page, a University of British Columbia botanist who co-led the study.

Similarly, while hemp plants are classified as C. sativa, they display significant genetic differences from marijuana.

“The genetic difference between marijuana and hemp has legal implications in many countries,” noted Page. “Right now, the genetic identity of a marijuana strain cannot be accurately determined by its name or reported ancestry. Ultimately we require a practical, accurate and more reliable classification system of this plant.”

Source:

http://phys.org/news/2015-08-botanists-large-scale-genetic-marijuana-hemp.html

Photo Credit: free photos

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Jeff Mizanskey, Nonviolent Marijuana Offender, Released From Prison After 21 Years Today

A man serving a life sentence for nonviolent marijuana offenses will be released from prison today, after 21 years behind bars.

Jeff Mizanskey was given a life sentence without parole in Missouri after his third marijuana-related offense. According to the state’s ‘three-strikes’ mandatory sentencing policy, Mizanskey was sentenced as a “prior and persistent offender.”

According to an online petition created by Mizanskey’s son Chris, his final strike occurred when he “became an easy fall guy in a conspiracy to distribute marijuana.”

“My dad was driving a friend to a deal that turned out to be a sting operation. All of the other convicted men involved were set free years ago, but my dad was given a virtual death sentence.”

The petition garnered nearly 400,000 signatures, and the association Show-Me Cannabis mounted a major public opinion campaign to free Mizanskey. Billboards encouraged the public to put pressure on Missouri Gov. Jay Nixon to release him.

Several Missouri lawmakers began advocating for Mizanskey’s release, and in May, Gov. Nixon announced he would commute Mizanskey’s sentence. The statute under which Mizanskey was convicted has also been repealed, effective in January 2017.

Mizanskey says he won’t smoke marijuana again as long as it remains illegal at the federal level. Jeff said he promised his mother before she died that he would do everything in his power to get out of prison.

“I’d never do anything knowingly to break the law to get put back in.”

Show-Me Cannabis has started a ‘coming-home’ fund for Jeff. To date, it has raised more than $7,000 of its $25,000 goal.

Source:

http://www.komu.com/news/jeff-mizanskey-to-be-freed-tuesday-after-21-years-on-pot-charges/

https://www.change.org/p/my-dad-is-serving-life-without-parole-for-marijuana

Photo Credit: Michael Coghlan

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First Medical Marijuana Dispensary Opens In Las Vegas

Las Vegas’s first medical marijuana dispensary opened for business this week, marking a big step in Nevada’s 17-year-old medical program.

Euphoria Wellness sits next to a dentist and a sports bar in a southwest Las Vegas Valley shopping center. 200 invited patients celebrated its grand opening Wednesday morning.

Euphoria offered six different strains on its first day, and claims that it will eventually stock 27. Prices are also rather high for the moment, with one customer reportedly paying more than $200 for half an ounce.

Nevada first legalized medical marijuana in 1998 and approved the creation of dispensaries in 2013, but state and local bureaucratic controversies delayed their opening. Since 2013, Clarke County officials have approved 40 dispensaries.

Nevada’s first dispensary opened in July in Sparks.

Source:

http://blog.sfgate.com/smellthetruth/2015/08/24/las-vegas-first-medical-marijuana-dispensary-opens/

Photo Credit: Moyan Brenn

 

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New Ancillary Marijuana Industries Taking Root In Uruguay

With all the news surrounding the U.S. cannabis industry lately, it can be easy to overlook the changing policies and growing marijuana-related markets around the world.

Consider Uruguay, for example: in 2013, former president José Mujica made history by passing legislation to completely legalize marijuana cultivation and consumption in the South American nation, making it the first country in the world to create a regulated cannabis market. Under this new law, individuals must register as self-growers and are limited to six marijuana plants apiece. They may also purchase up to forty grams of marijuana from pharmacies each month, but pharmacy sales have not started yet.

Now, thousands of Uruguayans are growing their own plants and joining cannabis clubs. This has created an entirely new industry for aspiring entrepreneurs – growing products.

Growers Need Tools

Cannabis growers need tools, and enterprising start-ups like Sedina, Urugrow, and Your Garden as well as more established players like Yuyu Brothers are rapidly creating and distributing new lines of merchandise to fill that need. Some of the products that have seen a recent uptick in demand include:

– Soil optimized for cannabis cultivation
– Humidity gauges
– Pruning shears
– Books about cultivating cannabis
– Irrigation systems
– Rolling papers
– Plant food

As with all other industries, many entrepreneurs find themselves challenged to keep their companies competitive. A big part of this is establishing market presence.

“This is just the beginning. The market is wide open to everyone,” said Marcelo Cabrera, owner of Your Garden. “The margins are small.”

Who’s Buying Their Products?

Locals and tourists alike are flocking to these retailers for souvenirs, gifts, and kits to begin growing their own cannabis plants. According to the Cannabis Studies Association (AECU), there are currently 20,000 home growers in Uruguay. There are also fifteen active cannabis clubs, each of which is permitted to cultivate 99 plants.

Pharmacy sales’ slow start is a big part of the reason why home growing has become so popular. Although the law passed in 2013 stated that pharmacy sales are legal in the country, this part of the law has seen considerable backlash from critics. One prominent critic, current president and former oncologist Tabare Vazquez, has been openly opposed to pharmacy sales. There is currently no date set for the sales to begin and many feel they might not while Vazquez is in office.

More than Just Marijuana

There’s a bigger picture to consider regarding Uruguay’s cannabis legalization. The hemp harvested from these plants can be used for textiles, biofuels, food, and other consumer products. Many investors are watching the industry’s development for this reason – even to countries where marijuana remains illegal, the export of hemp products is a lucrative business prospect. Fabio Bastos, founder of Sedina, has already sold all of his anticipated January 2016 harvest – half for fiber production, half for medical research.

“Everyone wants hemp, everyone wants cannabis products. We are witnessing the birth of a global weed market,” he said of the burgeoning cannabis industry in Uruguay.

Photo Credit: StarsApart

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Cannabis Can Inhibit and Kill Cancer Cells, U.S. Government Confirms

The U.S. Department of Health has released findings confirming that cannabis can kill and inhibit the growth of cancer cells in mice and rats.

The National Cancer Institute’s website states that ”laboratory and animal studies have shown that cannabinoids (the active ingredient in cannabis) may be able to kill cancer cells while protecting normal cells.”

“They may inhibit tumour growth by causing cell death, blocking cell growth, and blocking the development of blood vessels needed by tumours to grow.”

The institute’s experiments on rodents show that cannabinoids can reduce the risk of colon, liver and breast cancer, and could potentially render chemotherapy treatments more effective.

Researchers cautioned that there is not yet any evidence that such treatments would be effective for humans.

The Cancer Research charity reacted similarly, noting that “There isn’t enough reliable evidence to prove that cannabinoids, whether natural or synthetic, can effectively treat cancer in patients, although research is ongoing around the world.”

Source:

http://www.telegraph.co.uk/news/worldnews/northamerica/usa/11820620/US-government-says-cannabis-kills-cancer-cells.html

Photo Credit: Brett Levin

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Wisconsin Tribe Votes to Legalize Medical and Recreational Marijuana In “Advisory Vote”

Members of the Menominee Indian Tribe in northeastern Wisconsin held what they call an “advisory vote” regarding the legalization of medical and recreational marijuana last week.

Some 77% of those who voted favored medical marijuana legalization, and 58% favored recreational legalization as well. Only 13% of the tribe’s 9,000 members cast ballots.

Chairman Gary Besaw stated that tribal legislators are studying how the tribe might move forward with legalization measures, noting that the Menominee “have to be cautious.”

“This is all new ground we’re breaking,” he said. “It’s hard to get definitive answers.”

Regarding whether the tribe would consider selling marijuana to non-members, Besaw said that they would defer to the U.S. attorney’s office in Wisconsin for all interpretations of Justice Department’s 2014 memorandum. The memo states that tribes are allowed to regulate marijuana independently of federal law, though many tribes have been wary of making moves amid public health concerns.

Besaw said that the medical marijuana issue was clearer. “People more clearly understand the benefit of medicinal marijuana. Even those who voted no on the recreational have said… we know there is value in medicinal marijuana and there clearly are individuals who benefit from it.”

Wisconsin Assembly Majority Leader Jim Steineke (R-Kaukauna) stated that he was disappointed by the tribe’s vote, claiming that legalization would pose “serious challenges for law enforcement.”

Source:

http://www.startribune.com/menominee-tribe-vote-results-expected-on-marijuana-proposal/322505981/

Photo Credit: Jordan Richmond

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Veterans With PTSD Sue Colorado Over MMJ Decision

Five people who suffer from post-traumatic stress disorder (PTSD) have filed a lawsuit against the state of Colorado over its decision not to include PTSD in its list of conditions treatable by medical marijuana.

The plaintiffs — four war veterans and one sexual assault victim — filed the suit Wednesday, asking that the Colorado Board of Health’s decision be overturned. Citing a lack of federal research, the board voted 6-2 not to include PTSD on its list of qualifying conditions, despite a recommendation by the state’s chief medical officer, Dr. Larry Wolk.

The five plaintiffs currently self-medicate with marijuana, but have also been prescribed other drugs for PTSD. They all say that marijuana is more effective than the prescription drugs.

The suit claims that the plaintiff’s access to medical marijuana strains appropriate for treating PTSD has been “severely impeded” by the medical board’s decision.

Recreational cannabis is legal in Colorado, but is taxed 10 times more heavily than medical marijuana.

Source:

https://www.rt.com/usa/313085-ptsd-medical-marijuana-colorado/

Photo Credit: Satish Krishnamurthy

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