CBD Brand In Sponsorship Talks with Premier League Club

CBD company Swissx is continuing to seek sponsorship rights with a professional soccer club as the CEO Alki David is now in talks with Premier League club Everton to become a sponsor, according to a Goal report. David reportedly had already pitched a sponsorship plan to Barcelona for the naming rights to their home stadium Camp Nou.

David came under fire recently for claiming that he had entered a business partnership with Mike Tyson and his cannabis farm, Tyson Ranch; however, Tyson Ranch CEO told Goal that the company was not in business with David.

David told Insider that he is “keeping the door wide open” for a possible deal for the naming rights to Camp Nou but claimed Everton has already contacted him about advertising on the front of the team’s shirts and “offered designs.”

Barcelona has denied having any contact with David or anyone from his company. David claims the club are “just being dicks.”

“My door is open. The bottom line is they are being really precious about this being a cannabis brand, but they’ve got to realize that [Ultimate Fighting Championship] embraces cannabis, and other major sporting leagues accept cannabis. My brand is not a fucking marijuana brand, it’s a wellness CBD brand based on health, not based on recreation.” – David to Goal

David has previously said he was “bullish” about the opportunity to acquire the naming rights to Camp Nou, which he called “historic” as Swissx would be the first cannabis company to brand a professional sports stadium.

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Legal Cannabis Has Contributed Nearly $4B to Canada’s GDP

The legal cannabis industry has contributed $3.96 billion to Canada’s gross domestic product since the nation’s adult-use legalization reforms in October 2018 – an increase of 215 percent, according to Statistics Canada data outlined by Bloomberg News. The agency also reported that estimated illicit cannabis sales contributed $4.13 billion to the nation’s economy, down about 21 percent since October 2018.

According to agency data, 16.7 percent of Canadians used cannabis over the last three months. In all, that represents about five million people, a figure that remains unchanged from pre-legalization statistics.

In February, Canada reported cannabis tax revenues totaled $18 million during the first full fiscal year of legalization in the Great White North, falling short of the $35 million expected by government estimates. The shortfall prompted officials to cut their cannabis-related revenue forecast this year from $100 million to $66 million. Officials are still betting on cannabis tax revenues to reach $135 million next year and $220 million by 2023.

Canada’s cannabis industry has also seen employment numbers nearly quadruple from 2018 to 2019 – from 2,630 jobs to 9,200 jobs, according to Statistics Canada figures. In 2017, the industry employed about 1,438 people.

Statistics Canada figures from August 2019 found that 42.7 percent of Canadian cannabis consumers still obtained some cannabis products illegally.

Cannabis companies reported to Statistics Canada that, while their revenues rose 92 percent in the fiscal year 2018 and another 52 percent by April 2019, all companies reported overall losses.

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New Zealand Unveils Cannabis Legalization Blueprint

New Zealand’s cannabis legalization bill has been unveiled, setting the legal purchase and consumption age at 20, allowing so-called ‘coffee shops,’ and permitting adults to grow up to two plants for personal use, with up to four plants per household, according to Stuff. The cannabis legalization measure is one of two referendums the nation’s voters will decide on this year.

The bill sets a jail term of four years for sales to minors and minors caught possessing cannabis would not face criminal charges. Instead, the bill sets forth a “health-based response” to minors caught with cannabis, including education, community service, or a small fine.

Individuals would be allowed to buy up to 14 grams of flower per purchase – which would be the only available products in the initial rollout of the industry, the report says. While the bill does provide for social use in the form of coffee shops, it also includes fines up to $500 for using in public.

The bill bans some specific products, including those mixed with alcohol or tobacco, injectable products, suppositories, and products that are meant for use in the eyes, ears, and nose. It also bans advertising, promotion, and sponsorships by cannabis products and cannabis businesses.

A cap would limit the amount of cannabis available for sale in the licensed market and no licensee would be allowed to hold more than 20 percent of that cap.

If the referendum is approved by more than 50 percent of voters, recreational cannabis wouldn’t become legal right away. After the election, the incoming government could introduce the legalization bill to Parliament.

A 2017 poll found 65 percent of New Zealand voters supported legalizing or decriminalizing personal cannabis possession, along with 55 percent who were in favor of personal cultivation. That poll found just 34 percent supported storefront sales.

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Nevada Dispensaries Allowed to Offer Curbside Pickup Starting Today

Nevada dispensaries starting today can offer curbside pickup as part of the governor’s easing of restrictions on the cannabis industry amid the state’s coronavirus response, KSNV reports. Cultivate Dispensary Chief Operating Officer Matt McClure said that many operators had moved to in-house delivery services which forced most of them to develop, “essentially, a new business.”

“I think as everybody moves into this new phase, if we continue to be responsible operators and abide by the rules – making sure safety is the top priority – that we will be able to move to the next phase more comfortably and gradually and hopefully get things back to normal very soon.” – McClure to KSNV

The new rules set forth by Gov. Steve Sisolak (D) allow customers to order online or by phone. The dispensary will prepare the order and an employee will deliver the order to the customer waiting in a vehicle in the dispensary parking lot. The employee is required to check the IDs of everyone in the vehicle. Cash is allowed to be used in the transaction.

Clark County Commissioner Tick Segerblom noted that there are more than 5,000 people employed in the cannabis industry in the county and county revenues have been impacted by the state’s shutdown.

“Right now, our revenues are down so anything we can do to increase tax revenues for schools, for homeless, for the programs that we use it for, very important,” he said in the report. “Plus, it employs a lot of people.”

The majority of states with both recreational and medical cannabis industries have implemented social distancing measures to allow sales to continue – except for Massachusetts where Gov. Charlie Baker (R) shuttered recreational sales over concerns that they would draw in people from out-of-state.

Those measures often include curbside delivery, drive-thru, online ordering, and ‘virtual’ budtenders.

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Profile: Jack Herer, ‘The Hemperor’

As we finish out our month of highlighting the cannabis heroes and activists who paved the way for the modern cannabis movement, today we celebrate the life of Jack Herer, aka ‘The Hemperor.’

So far, our profile series has featured Dennis Peron, Bob Marley, “Brownie” Mary Rathbun, and Baba Ram Das. However, as we move into the rest of 2020 and beyond, we must take special effort to remember all of the unnamed heroes of cannabis: the protestors, supporters, and countless drug war victims who sacrificed their freedom to upend our unjust laws.

Early life

Jack Herer was born in New York City on June 18, 1939, the youngest of three children. Even then he broke the norm, dropping out of high school to join the Army. As a young man, he served as an Army police officer in Korea, eventually returning to the States as a Pro-War Republican with conservative values. The young man was so conservative that he threatened to leave his first wife because she had tried smoking pot in the early ‘60s. He also resented the counter culture around him and adamantly believed that the hippy movement and smoking pot were for bad people with bad agendas. He and his wife relocated to Los Angeles, California in 1967. They divorced soon after.

In his years as a single young man in the epicenter of hippie culture, Herer eventually started dating a woman who regularly enjoyed cannabis. She tried to get him to smoke a few times and he kept blowing out each hit before inhaling, then would claim that pot had no effect on him. The excuse worked until she brought home an ounce of premium Acapulco Gold in the summer of 1969, the woman, whose name isn’t listed in any recounts of the story, made it clear that this was expensive stuff. Because of the cost and excitement over the new pheno, Herer made sure to hold it in and really try to get stoned — and oh, did he get stoned.

While Herer was coming up, his girlfriend clasped headphones over his ears and the 30-year-old had a synesthesia-like experience as his mind’s eye watched the notes interact and play with one another. As he said in a video interview, after smoking pot for the first time he found himself thinking, “I’m 30 years old and this is the first time that I ever knew music had music in it!”

After actually inhaling and understanding the beauty of expanding your awareness, there was a shift in Herer. It was as if he had awakened to a new part of reality. From that point forward, he threw himself into studying everything that he could about the plant and those who used it.

A passionate awakening

In 1973, Herer used his new expertise on the subject to co-author the comic ‘zine Great Revolutionary American Standard System: The Official Guide for Assessing the Quality of Marijuana on the 1 to 10 Scale, or G.R.A.S.S. for short. The coloring book for adults was sold at underground bookstores around LA and Herer toured to promote it. At these events, he learned amazing, random facts about the hemp plant from people who supported his work and for years would save each tidbit to be later included in his work.

At this time he was building smoking accessories and was part-owner of a hemp store called High Country on Venice Beach. He also set up a stand on the boardwalk where he became a fixture in the eclectic neighborhood of characters, talking to everyone and anyone about the wonders of hemp. His work with High Country eventually led him to Ed “Captain Ed” Adair, a fellow smoke shop owner, and the pair agreed to work together on legalization efforts until marijuana was legal, everyone imprisoned for cannabis was released, or they turned 84. Captain Ed passed in 1991, but legalization would continue to be the focus of Jack Herer’s life until the end.

Legendary activist

The straight-laced, Republican Army police officer was now a tie-dye wearing, Grateful Dead following hippie. Instead of hoping to befriend stars of the Los Angeles hippy generation like Jim Morrison and the Beach Boys, Herer spent his time with another crowd. He often found himself under bridges with local homeless veterans, learning about their plights and how necessary cannabis-use was to their mental health and wellbeing. Eventually, it was these same veterans that would help the Hemperor collect signatures for his many cannabis legalization initiatives. Though he was now a hippy, he was still a firm believer in the power of American democracy and spent much of his free time registering people to vote.

Jack Herer was given a $5 ticket one day in the early 1980’s while registering voters in an un-permitted area, he refused to pay the fine and in 1983 that landed him in federal prison for two weeks. This jail time became more important than he could have known because it is where he began writing The Emperor Wears No Clothes on looseleaf paper.

The Emperor Wears No Clothes book cover.

After his release, Herer relocated to Portland, Oregon where he opened The Third Eye Shoppe, a head shop in the hippie neighborhood of town. In 1985, The Emperor Wears No Clothes was published on hemp paper and Herer set out on a years-long cross-country-and-back-again road tour. He was so confident in his 12 years of research that he bravely offered $100k to anyone who could disprove his assertions about the hemp plant.

The 6’, 250 lb. activist was always a boisterous, noteworthy character and by the time he grew his wild beard, he had become somewhat of a legend in the legalization movement. He staged many protests in DC and was known to protest in colonial garb to highlight the fact that our forefathers were hemp growers. His fight for legalization and his pact with Captain Ed lived on until he suffered a heart attack backstage after speaking at an Oregon hemp rally in 2009.

Jack Herer delivers his famous last speech at the 2009 Hempstalk Festival in Portland, Oregon.

For months, Herer spent time with his wife Jeannie at their Eugene home until his passing on April 15, 2010, two years before cannabis legalization was approved in Colorado and four years before it would become available for legal sale in Oregon.

The Third Eye Shoppe would remain a family operation until 2017 when his son Mark was forced to sell to real estate developers. The sale was a shock to many Oregonians who cherished the cannabis legend’s memory, but the second generation shop owner had incurred a $600k loss due to the opening of cannabis dispensaries throughout Oregon the year prior. These shops now sold the same pipes, bongs, and accessories as a headshop, alongside legal weed. The irony of a store built by a founding father of cannabis legalization being shut down due to legalization isn’t lost on the many who know the tale. In fact, it is paralleled around the country as legacy growers are slowly edged out of a market that they once risked everything to maintain.

As we look back and pay our respects to the life and legacy of Jack Herer, it is important that we carry this irony with us into the newly minted cannabis industry. Those who have been cultivating in Humboldt for generations and those who are excited by their new business prospects and aim to enter this industry should be holding reverence for the people who made this possible. Similarly, we should all continue the pact of The Hemperor and Captain Ed, not stopping until every cannabis prisoner has been freed.

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Mexico’s Legalization Bill Would Allow Public Consumption, 20-Plant Home Grows

A cannabis legalization bill proposed in Mexico would permit possession and cultivation for people aged 18-and-older, tax sales at 12 percent, allow public consumption, cap personal possession at 1 ounce, and decriminalize possession up to 200 grams, according to a Bezinga report.

The bill allows personal cultivation up to 20 plants – which must be registered with the government – as long as the total yield doesn’t exceed 480 grams per year. Medical patients would be allowed to grow an additional 20 plants. Hemp and CBD would be exempt from regulations that apply to THC products.

Sen. Julio Ramón Menchaca Salaza of the ruling Morena party said the measure would allow cannabis to play a role in the nation’s economic recovery from the coronavirus pandemic.

In 2015, Mexico’s Supreme Court ruled that citizens should be allowed to grow and consume the plant freely, and 2018, the court took the ruling a step further, declaring that cannabis prohibition in the nation was unconstitutional. Both decisions set the stage for broad legalization and draft legislation was unveiled last October. That bill did not allow public use, capped personal cultivation at four plants, and did not outline a tax structure.

President Andrés Manuel López Obrador said following his election in 2018 that he would not interfere with the Supreme Court decisions and expressed support for broad legalization on the campaign trail. The 2018 Supreme Court ruling set a deadline for Congress to enact the reforms but it has been delayed several times, according to Benzinga.

If the law is approved – as is eventually required under the Supreme Court ruling – Mexico would be the third country, joining Canada and Uruguay, to allow cannabis possession, use, and sales.

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Canopy Growth Lays Off 200 More Employees

Canopy Growth is laying off another 200 employees at its facilities in Canada, the U.S., and the United Kingdom, Yahoo Finance Canada reports. The company did not indicate which departments the cuts are coming from.

The round of cuts follows the shutdown of two of the company’s large greenhouses and layoffs of about 500 employees last month. The firm also laid off 200 retail employees recently – albeit temporarily – amid the coronavirus pandemic, according to the report. Two weeks ago, the company announced it was taking steps to restructure its global operations, announcing it was selling off its operations in South Africa and Lethoso, shuttering its indoor cultivation facility in Saskatchewan, ending its hemp farming operations in New York, and closing its Colombia-based growing facility. Those changes led to the loss of about 85 full-time positions, nearly half of them from the Colombia operation.

CEO David Klein told Yahoo that a “new vision” for the company will be revealed when it reports its quarterly earnings on May 29.

“Although difficult, the decisions that have been made over the last few months are to allow Canopy Growth to remain focused on the areas where we are winning and ensure that we are delivering the highest quality products to our consumers in every market where we operate.” – Klein in a statement to Yahoo

In February, about a month after he took over for longtime CEO and founder Bruce Linton, Klein alluded to “right-sizing” the business over 90 days.

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Advanced Nutrients Reports $250,000 Worth of Stock Stolen

Advanced Nutrients, one of the cannabis industry’s biggest and most successful cultivation nutrient brands, reported this week that a truck carrying a shipment of $250,000 worth of nutrients was stolen.

The truck and trailer — which were en route from the company’s main facility in Woodland, Washington to a warehouse in Valencia, California — were reported stolen in Riverdale and later recovered in Oakland, but the truck had been “ransacked;” its contents, $250,000 worth of cannabis nutrients, were missing.

The stolen truck, which was eventually recovered in Oakland, California. Photo credit: Advanced Nutrients

Advanced Nutrients founder Michael Straumietis said that the cannabis growers who rely on their product will emerge as the theft’s “real victims” once the supply chain break is fully realized.

“Cultivating high-quality cannabis is how they make a living. I can only hope that the cannabis grown from these stolen nutrients will go toward easing some of the pain and suffering in the world right now. Because make no mistake, cannabis is helping to heal humanity. However, it’s unfortunate someone felt the need to steal from our community.” — Straumietis, in a press release

Clarie Darnell, a spokesperson for Advanced Nutrients, told the Fresno Bee that the firm had hired a shipping company to deliver the product and the driver had stopped overnight when the grand theft occurred. Darnell said that the shipment was insured.

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Illinois Gov. Delays Social Equity Cannabis Licenses

Illinois Gov. J.B. Pritzker (D) has indefinitely pushed back the date for awarding the state’s social-equity cannabis licenses amid the coronavirus pandemic, the Chicago Sun-Times reports. The approvals were expected on Friday, but the governor plans to sign an executive order delaying the licenses until his coronavirus-related disaster order is lifted or the state Department of Financial and Professional Regulation sets a new date.

Toi Hutchinson, Pritzker’s senior adviser for cannabis control, told the Sun-Times that the administration “remains committed to creating a legal cannabis industry that reflects the diversity of Illinois residents.”

“We recognize that countless entrepreneurs were looking forward to May 1 and the next step it represented for Illinois’ adult use cannabis industry. However, the ongoing COVID-19 pandemic has caused delays in the application review process. This executive order will help ensure that we continue to build out this industry in a deliberate and equity-centric manner.” – Hutchinson to the Sun-Times

According to the Financial and Professional Regulation Department, more than 600 of about 700 applicants for dispensary licenses qualified for extra points on their applications by meeting the state’s social equity criteria: living in an area adversely affected by the War on Drugs, having a cannabis-related criminal record, or having a family member that meets the criteria, the report says.

Dan Pettigrew, who runs Viola Brands, which he started with former National Basketball Association player Al Harrington, said that dispensaries – which are considered essential businesses during the state’s coronavirus shutdown – are “killing it with limited competition” and that the current operators are all majority-owned by white people.

“They’re getting a huge advantage,” Pettigrew said to the Sun-Times. “That situation has nothing to do with coronavirus.”

Illinois‘ stay-at-home order is set to expire May 31. The state has reported 50,355 confirmed coronavirus cases and 2,125 deaths.

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COVID-19 Reveals the Absurd Injustice of Cannabis Prohibition

Cannabis prisoners in the U.S. — whether they are pre-trial or serving a life sentence — have had their punishments de-facto upgraded to potential death sentences in the wake of COVID-19, which has swept rapidly through penitentiaries around the country.

Advocates have repeatedly called for the release of at-risk individuals and nonviolent drug offenders over the past month in light of the coronavirus pandemic and the unique threat it poses to prisoners who, due to the overcrowded state of U.S. prisons, are incapable of practicing social distancing and, in many cases, even maintaining sanitary conditions and personal hygiene.

In total there are more than 40,000 prisoners still locked up for nonviolent cannabis-related infractions, with hundreds of thousands more imprisoned for other nonviolent drug charges. These stories highlight just some of the prisoners who remain locked up despite the country’s political and cultural shift with regard to cannabis.

Facing death over a dub-sack

Fate Winslow, 52, is serving a life sentence without parole at the famously-overcrowded Lousiana State Penitentiary in Angola, the site of a former slave plantation and, now, the country’s largest prison.

Winslow, who is black, was convicted in 2008 after he was caught selling $20 worth of cannabis to an undercover police officer. His case also represents the intense racial disparities present in the U.S. criminal justice system — he was sentenced to spend his life in prison based on votes by 10 white jurors; only two jurors, both black, voted not to convict. Just last week, the Supreme Court banned non-unanimous jury convictions for serious crimes, due to concerns about racial prejudice in the justice system. Following Winslow’s conviction, prior nonviolent offenses on his record bumped him up to a mandatory life sentence with no chance for parole.

Fate Winslow, imprisoned for life without parole over cannabis charges. Image credit: Last Prisoner Project, via Change.org.

Today, Winslow faces a new threat: COVID-19.

“We are still packed in like sardines,” Winslow told The Appeal several weeks ago, shortly after the pandemic started dictating the mainstream news cycle. “The prison doesn’t supply anything for us. No sanitizer, no masks, no hand soap, nothing.”

Winslow said there had been an intense sickness that swept the prison and spooked the guards, who started wearing masks while on duty.

“We aren’t sure what it was, but I thought I was going to die. I felt so bad when I had it,” he said. “Just last night, an inmate was taken out by an ambulance team. I’m not sure what was wrong with him, but the guards refused to come inside the dorm to punch the time clock until he was taken out of the dorm.”

Imprisoned licensee

Skylar Walker, a former multi-state cannabis licensee who is now serving a five-year prison sentence in Florida, was arrested in Texas for illegally transporting cannabis that had been legally grown in California. Before his imprisonment, the Walker family business, Pharm Aide Pharms, was licensed in California, Colorado, and Oklahoma.

Skylar’s father Wade Walker said his son did something “that he shouldn’t have done” but that prosecutors ultimately gave him “a sentence that was just crazy in this day and time,” Edibles Magazine reports.

“There was definitely time to be done, but it should’ve been around 24 months,” Walker said. Prosecutors, however, were able to use Walker’s involvement in various state-legal cannabis markets as evidence of “relevant conduct” and increased his prison sentence.

Today, Walker is serving his sentence in a Florida prison and spends his days confined to a small dorm room with 11 other men. Most of the inmates around him are also imprisoned on nonviolent drug charges.

16 years for running a dispensary

Heavy-handed punishment for legal cannabis industry operators is nothing new. Just last year, Michigan cannabis dispensary operator Danny Trevino was arrested and sentenced to nearly 16 years in federal prison for his conduct in the medical cannabis industry.

Before his imprisonment, Trevino ran the Hydroworld dispensaries in Lansing, Grand Rapids, Jackson, Flint, and Mount Pleasant. According to prosecutors, however, Trevino was doing so illegally because drug-related charges on his criminal record should have prevented him from entering the medical cannabis space.

Trevino’s attorney said, “He thought he was legal,” but the entrepreneur was ultimately convicted of 10 federal felony charges and given a 15 years and 6 months sentence. Some legal experts have suggested that the sentence was “on the very lower end” considering that he faced federal charges, but 15+ years for growing a plant in a state where it has been legalized for medical use is the definition of cruel and unusual punishment.

Additionally, Trevino and his family believe that he was “selectively prosecuted” for being Mexican, MLive reported.

COVID is claiming prisoners already

It’s important to reiterate that COVID-19 is not a looming or potential threat — innocent people are dying now, today, as a result of our gross over-incarceration and the inhumane criminalization of drug users.

The first federal prisoner to die from coronavirus was Patrick Jones, a nonviolent drug offender who passed away in March only 13 years into his 27-year sentence. Since Jones’ death, at least 29 other inmates in the federal system have died.

This week, officials announced the first female federal prisoner to fall victim to the virus: Andrea Circle Bear, a South Dakota Native American woman who was pregnant when she was admitted to prison in March, died from coronavirus complications this week. She had been sentenced to 26 months in prison for “maintaining a drug-involved premises,” NBC News reports.

Circle Bear’s baby was born via C-section before she passed, though the baby’s condition was not immediately clear. However, as a result of our nation’s callous and inhumane treatment of drug users — sentencing them to prison rather than providing the treatment they need — her child will be forced to grow up without a mother.

Ending the cruelty

The cannabis industry strives to present itself as a progressive and loving community, but it’s time to step up or shut up. Those who would argue that cannabis is apolitical or “just like any other industry” are ignoring the severe injustice faced by drug war prisoners in the age of the coronavirus pandemic. Anyone who is profiting from cannabis or the culture of this movement owes a debt to those who made the current reality of legalization possible with their civil disobedience.

Want to help? The Last Prisoner Project has published a variety of resources for those who want to take action, including a petition that has received over 17000 signatures since its launch, and a relief fund which has raised over $40,000 to help incarcerated people directly with assistance to fund phone calls, medical care, commissary funds, and legal fees. Licensed cannabis retailers can also join the LPP’s “Roll it Up for Freedom” change donation program. If you are unable to donate, please contact your local officials and pressure them to make the right decision and release cannabis and nonviolent prisoners before more lives are lost.

 

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Santa Clara County to Expunge 11,500+ Cannabis Records

Santa Clara County, California officials are expected today to reduce or expunge more than 11,500 backlogged cannabis convictions for more than 9,000 people, NBC Bay Area reports.

Presiding Judge Deborah A. Ryan said she hopes the process “will provide a sense of closure to those individuals” impacted by the reforms. Cannabis convictions that involved firearms possession, child endangerment, or destruction of the environment are not subject to the criminal reform provisions under the state’s legalization law.

“Having a clear record also will assist those seeking employment, an issue that is especially important as businesses begin the process of reopening.” – Ryan in a statement via NBC Bay Area

In 2018, then-Gov. Jerry Brown signed a bill to help streamline cannabis conviction record expungement. Experts estimate up to 220,000 cases could be converted to a lesser charge or removed from records.

Last year, Los Angeles County worked with Code for America to expunge 62,000 felony cannabis convictions and 4,000 misdemeanor convictions dating back to 1961. The tech firm also worked with the city of San Francisco to expunge 9,362 felony and misdemeanor cannabis convictions dating from as far back as 1975.

The process of identifying convictions eligible for expungement or reduction was completed through a collaboration between the Santa Clara County District Attorney’s Office, the Santa Clara County Office of the Public Defender, the Santa Clara County Technology Services and Solutions, and the Superior Court Information Services Bureau.

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Report: Global Cannabis Industry Grows 46% From 2018-2019

From 2018 to 2019, legal cannabis sales worldwide grew 46 percent to $14.7 billion, according to market researchers BDSA and Arcview Market Research. Comparatively, the sector saw a 16 percent growth in 2018.

The analysts say recreational cannabis sales in Canada, California, and Massachusetts, and medical cannabis expansions in Florida and Oklahoma represented the largest contributors to 2019’s sales growth.

Roy Bingham, BDSA co-Founder and CEO said that the industry is expected to experience a revenue growth rate of 21 percent through 2025 and that it “may soon reach a watershed moment when U.S. states, faced with a looming global recession, consider cannabis legalization as a new and potentially lucrative source of tax revenues.”

“By relaxing product restrictions and adopting more of a free-market approach to licensing, states like Florida are realizing the potential of medical cannabis sales. In addition, light regulation and low tax rates in states like Oklahoma enable citizen access, greater performance over the illicit markets and a healthy tax revenue stream for the state.” – Bingham in a statement

The analysis forecasts global cannabis sales will reach $47 billion by 2025 and U.S. legal cannabis sales would represent 72 percent of those total global sales by 2025 – down from 84 percent in 2019. BDSA projects that U.S. legal cannabis sales will increase at an 18 percent compound annual growth rate.

The report also notes that international medical cannabis spending – excluding the U.S. and Canada – jumped 64 percent in 2019, from $446 million to $732 million. The researches attribute the rise to the expansion of medical cannabis programs in the Germany, Australia, and Mexico.

The authors note that the report is “unchanged in the context” of the coronavirus pandemic.

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Class Action Lawsuits Against Cannabis Companies Up 116%

The number of class action lawsuits in the U.S. against publicly traded cannabis companies more than doubled from 2018 to 2019 from six to 13, according to a report from global law firm Goodwin. Most of the legal actions focused on company disclosures related to operations, transactions, or financial restatements and internal controls, the report says.

More than half of the class action lawsuits against cannabis companies filed in the U.S. have been against Canadian firms traded on U.S. stock exchanges. Class action lawsuits in the cannabis industry from 2018 to 2019 include:

– The 2018 lawsuit against Paragon Coin Inc. who were sued over their initial crypto coin offering – PRG Tokens – after plaintiffs alleged that the tokens were unregistered securities. That case is ongoing.

– The 2018 lawsuit against CV Sciences, a CBD company accused of making false and misleading statements about its infused chewing gum product’s patent application. That case is ongoing.

– The 2018 lawsuit against licensed Canadian producer Cronos Group over alleged misleading and false statements over the size of its distribution agreements and positive statements about the state of its businesses. That case was ultimately consolidated with another case and dismissed.

– The 2018 lawsuit against Namaste Technologies Inc. over their claim that they were close to selling U.S. subsidiary Dollinger Enterprises US Inc. and, instead, just sold the company to other Namaste executives. That case was voluntarily dismissed by the plaintiff.

– The 2018 lawsuit against India Global Capital, Inc. over false and misleading claims about the quality of one of the company’s manufacturers of a CBD-infused beverage. That case is ongoing.

– The 2018 investor-led lawsuit against Canadian-based licensed producer Aphria over false and misleading statements over its Latin American assets. The case is ongoing.

– The 2019 lawsuit against Liberty Health Sciences Inc., a Canadian company that serves as the U.S. operational entity for Aphria that was sued over false and misleading statements in connection with the company’s investments and transactions. That case is ongoing.

– The 2019 lawsuit against 22nd Century Inc. over alleged false and misleading statements about the company’s attempt to raise capital. The case is ongoing.

– The 2019 lawsuit against KushCo Holdings Inc. accusing current and former business officers and the company auditor about misleading and false statements about the firm’s financial position. That case is ongoing.

– The 2019 lawsuit against Pyxus International Inc. which accuses the company’s CEO and CFO of false and misleading statements about the firm’s financial position. That case was voluntarily dismissed by plaintiffs.

– The 2019 investor-led lawsuit against CannTrust Holdings. Inc., over failure to disclose that the company’s Pelham, Ontario facility was out of compliance with Health Canada rules. That case is ongoing.

– The 2019 lawsuit against Curaleaf Holdings Inc. over false and misleading statements about the company’s CBD products. The case is ongoing.

– The 2019 lawsuit against Greenlane Holdings, Inc. claiming the company made false and misleading statements about its e-cigarette business. The company also distributes CBD and vaporizers. That case is ongoing.

– The 2019 lawsuit against Sundial Growers Inc. over alleged U.S. Securities Act violations. The case is ongoing.

– The 2019 case against Zynerba Pharmaceuticals Inc. over false and misleading statements and failing to disclose events adverse to its business. The case is ongoing.

– The 2019 case against Canopy Growth Corp. which alleges that the company filed to disclose to investors that the company was experiencing weak demand for its soft gel and oil products. The case is ongoing.

– The 2019 lawsuit against Canada’s Aurora Cannabis Inc. over its alleged failure to disclose it was planning to pause construction at one of its facilities. That case is ongoing.

– The 2019 lawsuit against Hexo Corp. alleged that the Canadian firm made false and misleading statements about its inventory and internal revenue figures. The case is ongoing.

– The 2019 lawsuit against Trulieve Cannabis Corp. over false and misleading statements about the value of its biological assets. The case is ongoing.

Michael Jones, partner in Goodwin’s securities and shareholder litigation, white collar defense, and cannabis practices, said that cannabis companies might be a “bigger target for securities class action lawsuits” due to “regulatory uncertainties and overall market volatility in the industry.”

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Simplifya Closes $1.5 Million In Over-Subscribed Bridge Round

Denver – April 23, 2020 – Simplifya, the leading provider of regulatory and operational compliance software for the cannabis industry, announced today that it has closed $1.5 million of its currently over-subscribed bridge round. Based on strong interest and preliminary commitments, Simplifya expects to close an additional $1 million as part of the expanded round in the next 30-45 days.

EDITOR’S NOTE: Simplifya recently published a free compliance guide for licensed cannabis operators, outlining their top 8 tips for an ironclad compliance workflow. Click here to download your free copy!

At a time when investment and deal-making in the cannabis industry have seen a sharp downturn, Simplifya’s ability to close on funding is a significant demonstration of confidence by both new and existing investors. Over the course of 2019, Simplifya’s client base and revenue have nearly doubled. The company continues to diversify its core product offerings to help streamline and manage operational compliance, and establish channel partnerships and collaborations, such as the collaboration announced on April 6, 2020, with industry leader Akerna (Nasdaq: KERN), developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform®). Simplifya’s ongoing conversations with major channel partners, industry associations, financial institutions, and insurance companies continue to drive awareness around the critical importance of compliance and risk mitigation to an industry as challenging as cannabis.

Simplifya’s newest product, Simplifya Verified has been designed to provide businesses with an independent verification system of cannabis licenses in markets across the country and in Canada. Simplifya Verified is a fast, easy-to-use search engine that provides all of the data points needed for cannabis license verification, taking the guesswork out of business transactions and delivering ancillary service companies, like insurance providers and financial institutions, a much-needed risk management and mitigation tool.

“We have been incredibly fortunate to have investors and a board of directors who understand the value of compliance, and the need for risk mitigation in this industry,” said Marion Mariathasan, Simplifya CEO. “Their support, combined with the passion of our team, is what has allowed us to build and innovate the type of content-driven compliance technology that we are bringing to the industry on an enterprise-level.”

While cannabis has been deemed an essential business during the COVID-19 pandemic, operators are still faced with ever-changing regulatory challenges related to sales, delivery, and distribution. Compliance, especially during this time, remains a critical component of success and survival; Simplifya’s regulatory content and easy-to-use interface enable licensed operators to manage and maintain compliance in an efficient and effective manner.

Simplifya’s core operational compliance product takes the guesswork out of the confusing and continually changing regulations for licensed operators. Currently available in 18 states, key features include straightforward self-audit checklists, SOP templates customized by license type and tied directly to the state regulations, and an online Smart Cabinet document storage system.

“At the rate and pace at which we are growing, it is our hope that Simplifya will someday serve as the nucleus for compliance and risk mitigation standards and services for the cannabis industry,” continued Mariathasan. “We know that compliance will be critical to the expansion and legitimacy of the cannabis industry as it continues to grow, and we are proud to do our part to support it.”

About Simplifya
Simplifya is the nation’s leading regulatory and operational compliance tool for the cannabis industry, empowering small and large businesses to proactively manage compliance tasks across all facilities and license types. Simplifya’s web-based self-auditing system distills complex state and local regulations into a series of simple yes-or-no questions to facilitate self-audits, identify areas of non-compliance, manage remediation efforts, and generate management and audit reports. Simplifya’s SOP feature automates the assignment, tracking, and versioning of standard operating procedures, while its Smart Cabinet digital filing system houses all of a business’s required compliance and operational documents in one place.

Check out Simplifya’s free compliance workflow guide with eight helpful tips for guaranteeing compliant operations; for more information, visit www.simplifya.com.

Media Contact:
Amy Larson, Simplifya
amy@simplifya.com
303.217.3154

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FDA Issues Warnings to CBD Companies Over Opioid Addiction Claims

The Food and Drug Administration has issued warnings to two companies over their claims that CBD could treat opioid addiction or serve as alternatives to pharmaceutical drugs. The letters were sent to Washington’s BIOTA Biosciences LLC and New Hampshire’s Homero Corp which does business as Natures CBD Oil Distribution.

FDA Principal Deputy Commissioner Amy Abernethy said the agency would crack down on companies claiming CBD is a treatment for opioid addiction and that the cannabinoid “has not been shown to treat opioid addiction.”

“Opioid addiction is a real problem in our country, and those who are addicted need to seek out proper treatment from a health care provider. There are many unanswered questions about the science, safety, effectiveness and quality of unapproved products containing CBD, and we will continue to work to protect the health and safety of American consumers from products that are being marketed in violation of the law.” – Abernathy in a statement

BIOTA was marketing injectable CBD products as well as an injectable curcumin products claiming they could treat opioid addiction. Natures CBD was selling a variety of CBD products making similar claims.

Last month, the FDA provided an update on its work on CBD policy and indicated that it was “monitoring the marketplace” and “would take appropriate action against unlawful CBD products that pose a risk of harm to the public,” including those making therapeutic claims.

The agency has given the CBD companies 15 business days to correct the violations or face potential action.

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Veriheal Offering $10,000 in College Scholarships

Denver, Colorado-based cannabis tech company Veriheal is offering $10,000 in scholarships to students interested in the cannabis industry. The scholarship, however, is not limited to any specific academic concentration. Winning applicants will be selected based on the best combination of “sustainability, community, awareness, and innovation for the future of cannabis not only as an industry but as a medical medium,” the company said.

In a press release, the company indicated that focuses such as pharmacology, botany, and business would be relevant for the scholarships. The scholarships will be awarded to 10 students at $1,000 each, according to the application website.

“Higher education is certainly an investment in the future. Veriheal is willing to take stock in motivated students who want to innovate and contribute extensively to the cannabis sector. In a budding industry that is constantly experiencing new developments, it’s crucial to have circulation of intrigue, and fresh minds that are devoted to strengthening progress. Veriheal recognizes this importance and is inspired to lend a helping hand wherever possible to promote worldwide accessibility to medical cannabis.” – Veriheal in a press release

Traditional colleges and universities throughout the U.S. have launched cannabis-centric degree and certificate programs in the wake of medical, recreational, and hemp legalization, along with several cannabis industry-specific colleges.

Veriheal’s scholarship is open to high school seniors who have signed college letters of intent and current college students. The deadline for applications is July 30.

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North Macedonia Police Issue Warrant for Cannabis CEO

Police in North Macedonia have issued an arrest warrant for Israeli cannabis company Medivie Therapeutic CEO Menachem Cohen over alleged criminal activities related to the company’s subsidiary in North Macedonia, according to a Globes report. Cohen controls 51 percent of the subsidiary, Kannatek.

Police claim that Medivie has been cultivating crops over the 0.1 percent threshold allowed in the nation, the report says. According to a News1 report, Macedonian authorities tested the company’s plants on April 24 and found THC residue.

In an interview with Globes, Cohen called the situation “Kafkaesque.”

“Our legal advisors say that simple laboratory tests will prove this wrong and that our plants have only 0.037 percent of THC – less than half the minimal permitted amount. We also have all the documents that show that the value chain is managed according to Macedonian regulations including buying the seeds and the police presence at the location during the harvest.” – Cohen to Globes

Cohen told Calcalist that the “mistake…will become evident when the results of the laboratory tests are obtained.”

Medical cannabis under 1 percent THC has been legal in Macedonia since 2016. The law only permits concentrates and tinctures. Lawmakers were set to consider legislation to allow flower products but it was tabled amid the government’s coronavirus response.

In 2018, Medivie inked a $110 million deal to produce medical cannabis for an unnamed European buyer in what was the biggest agreement of its kind by an Israeli cannabis firm at that time.

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USDA Approves Florida Hemp Program

The U.S. Department of Agriculture has approved Florida’s hemp program bringing the total approved by the agency to 16. The state is set to begin accepting industry applications today.

Agriculture Commissioner Nikki Fried said the approval gives the state’s agriculture industry “a new alternative crop for many years to come” as the Sunshine State deals with the financial impact of the coronavirus pandemic.

“After months of incorporating feedback from the public, growers, and industry stakeholders, we are thrilled that Florida’s hemp industry officially begins now. I thank the USDA for their swift review and approval of our state hemp program. By working closely with our farmers, processors, retailers, and consumers, Florida’s state hemp program will become a model for the nation, will set a gold standard for this emerging industry, and will create billions in economic opportunity for Florida.” – Fried in a statement

According to the agency, the USDA approval took less than a week.

Jeff Greene, co-founder of the Florida Hemp Council, told Hemp Grower that while there are many opportunities for prospective hemp farmers – such as CBD, fiber, and grain production – the industry is “trying to establish itself.”

“For the longest time, it was every man out for themselves, survival of the fittest,” Greene said in the report. “I’ve seen with the collaboration of the Florida Hemp Council board and members that the industry is starting to see itself as a real industry – not just a cutthroat, first-come, first-served. That’s what we’ve been pushing.”

Greene said that with 16 state approvals there will be a “bump in supply” but “with shadowbanning … difficulty in export,” and the pandemic, there is “a limitation in demand.”

Under the state’s rules, there are no application fees for hemp cultivation licenses, but the process requires applicants to be fingerprinted and undergo a background check. Individuals convicted of a drug-related felony over the last 10 years are not eligible for a permit.

Programs from three states and the U.S. Virgin Islands are still listed as “under review,” according to USDA data. Another 18 states will keep operating under their 2014 pilot programs, while just two are pending resubmission to the agency. The USDA has also approved hemp programs for 20 Native American tribes.

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Ontario Plans Craft Cannabis Protections & On-Site Retail

Ontario’s cannabis wholesaler entity is reportedly planning to create regulations for a craft cannabis market and to allow for on-site cannabis shops at licensed growers/producers, Marijuana Business Daily reports.

The changes, which were revealed during a recent Reddit “Ask Me Anything” with Ontario Cannabis Store (OCS) Chief Commercial Officer Cheri Mara, are expected to launch after the coronavirus pandemic.

The craft regulations framework would define “what craft means for the Ontario market,” Mara said. “And this definition is going to go beyond just marketing and actually reflect into the roots of craft cannabis growing in the legacy market.”

Mara said OCS will seek feedback when it has finished the regulations.

“The recognition from Canada’s largest cannabis distributor that craft products are substantially different from the factory-farmed options that currently dominate the shelves is a significant development,” said Mark Spear, CEO of Wildfire Collective, an Ottowa-based small-batch craft cannabis producer.

“How the OCS will define craft is the question that remains, but it appears they are taking this exercise seriously and have some of the industry’s top minds working on it.” — Spear, in a statement to MJBizDaily

Additionally, Mara revealed that OCS will be allowing on-site retail locations for licensed cannabis growers and producers. The plan to allow farm-gate sales would allow cultivators to sell directly to consumers.

Mara also announced that OCS indends to reduce retail prices and establish new rules for handling old inventory, selling cannabis seeds and, eventually, selling clones.

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Mike Tyson’s Cannabis Company Seeks Naming Rights to Stadium

Mike Tyson’s cannabis company is hoping to secure the naming rights to Barcelona Spain’s Nou Camp soccer stadium, the BBC reports. It is the first time Barcelona is selling the naming rights to the stadium and they plan to use the revenues fighting the coronavirus.

Tyson’s business partner, Alki David, told the BBC that naming a stadium after the company – SwissX – is something the firm has “specifically been looking for.” SwissX is a Tyson Ranch CBD brand.

“My company is a cannabis company and Spain has a long tradition within the European Union as being a leader or a liberal in the road towards legalization, so it’s evolved quite naturally.” – David to6 the BBC

David said that it “remains to be seen” whether naming the stadium after a cannabis company would tarnish the reputation of LaLiga, the club that calls the ground home.

“This is an opportunity that I am bullish about. It is an historic moment in the history of sport and it fits well with my current plans,” David said in a This Day report. “Contact was opened at the start of the week and I am quietly confident the deal will be secured.”

David indicated that the company is interested in selling “plant medicine products” in the stadium’s concession stands.

The stadium is the largest in Europe by capacity, totaling 99,354 seats. Barcelona gave the naming rights to the Barca Foundation and the organization is seeking a partner for the 2020/21 season. The stadium has never had another name since its opening in 1957.

If approved, it would be the first sports stadium in the world branded by a cannabis company.

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Rochester, New York May Stop Drug Testing City Workers for Cannabis

The Rochester, New York City Council is considering legislation that would eliminate pre-employment cannabis drug testing for city workers except for public safety positions and those requiring a commercial driver’s license, the Democrat & Chronicle reports.

Mayor Lovely Warren and City Council President Loretta Scott submitted the legislation last week and, in a letter to the City Council, said that removal of the pre-employment drug testing requirement “avoids unfair discrimination against individuals for an activity conducted during non-work hours that may have no effect on their ability to perform the job for which they are applying.”

In an interview with the Democrat & Chronicle, Greater Rochester Chamber of Commerce President and CEO Robert Duffy – a former police chief – noted that THC can remain in the body long after the point of intoxication, while alcohol disappears after a matter of hours and that, “to be fair, those types of things have to be considered.” He added that some chamber members have already stopped testing for THC and there is considerable discussion in human resource circles around the region.

On May 10, New York City will ban all employers from drug testing applicants for THC. In Nevada and Maine – both of which have legalized cannabis for adults – it is illegal to deny someone employment because of a positive drug test for THC.

The Rochester City Council will consider the bill in committee next month before deciding to bring it to a vote. If approved, the changes would take effect immediately.

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House Bill Would Add Cannabis Industry to Coronavirus Stimulus Packages

Democrats in the U.S. House of Representatives have introduced a measure to include cannabis businesses in congressional coronavirus stimulus packages.

The Emergency Cannabis Small Business Health and Safety Act was introduced by Reps. Earl Blumenauer (D-OR) and Ed Perlmutter (D-CO) who last week sent a letter to House leadership urging them to support the legalized cannabis industry in the packages – including pushing for the SAFE Banking Act to be included in relief legislation. Sens. Jacky Rosen (D-NV) and Ron Wyden (D-OR) sent a similar letter to Senate leaders on Wednesday.

Aaron Smith, executive director of the National Cannabis Industry Association, said that the industry employs about 250,000 Americans and has been deemed an “essential service” amid the pandemic but many cannabusinesses will not survive the financial fallout of the pandemic without assistance.

“They already face disproportionate financial burdens during normal conditions, and the strains created by the coronavirus response are putting them at an even greater disadvantage and jeopardizing their ability to provide vital healthcare services. We are incredibly grateful for the dozens of lawmakers who are urging their colleagues to give cannabis businesses fair access to federal relief funds in these difficult times.” – Smith in a statement

Under current federal policy, the cannabis industry and cannabis-adjacent firms are ineligible for any Small Business Administration programs, including those created as part of the coronavirus response. State-approved hemp businesses, however, are eligible for some relief under the CARES Act.

Last month industry advocates – including the NCIA, National Cannabis Roundtable, Minority Cannabis Business Association, Global Alliance for Cannabis Commerce, and Cannabis Trade Federation – sent a letter to Congressional leadership urging them to open up the programs to the industry.

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California Roots Music & Arts Festival Partners with Last Prisoner Project to Announce “The Isolation Sessions”

A SERIES OF VIRTUAL CONCERTS KICKING OFF 4/24 — THE FIRST SESSION WILL FEATURE PERFORMANCES FROM ERIC RACHMANY (REBELUTION), THE EXPENDABLES, OZOMATLI, G LOVE, HIRIE, SATSANG, AND MORE!

MONTEREY, Calif – The California Roots Music & Arts Festival is proud to announce the “The Isolation Sessions.” The festival joins forces with the Last Prisoner Project, a nonprofit coalition of cannabis industry leaders, executives, and artists dedicated to bringing restorative justice to the cannabis industry. The Last Prisoner Project, one of Cali Roots’ nonprofit partners for 2020, is working around the clock to provide assistance and advocate for the emergency release of our incarcerated community during this crisis. During the upcoming stream, fans will be able to donate to Last Prisoner Project’s COVID-19 relief fund for cannabis prisoners. For more information, please visit www.lastprisonerproject.org/covid-19. 

The first session will be broadcast online on Friday, April 24th at 6pm PT featuring performances by Eric Rachmany of Rebelution, The Expendables, EarthKry, G Love, Hirie, Ozomatli, Satsang, and more. RSVP at https://bit.ly/2yySU0e 

For the past decade, Cali Roots have paved its own unique way in the festival circuit, leading by example on how their event can do more than just entertain. Cali Roots has become synonymous with a lineup heavy with the top performers in the genre, unique, cultivated fan experiences, dedicated to greening initiatives and a commitment to giving back to incredible non-profits. Cali Roots’ ethos is to reduce their impact on the environment by aligning with other like-minded organizations, making earth-wise choices regarding the products purchased, promoting environmental awareness to fans, staff & artists, and continuing to set the bar higher each year in their commitment to sustainability. Their efforts have been recognized by FestX, which selected the event as a finalist for “Outstanding Green Festival” for two years in a row!

The Last Prisoner was founded by long time cannabis activists, Steve and Andrew DeAngelo as well as artist manager Dean Raise. As the United States moves away from the criminalization of cannabis, giving rise to a major new industry, there remains the fundamental injustice inflicted upon those who have suffered criminal convictions and the consequences of those convictions. Through intervention, advocacy and awareness campaigns, the forces behind the Last Prisoner Project will work to redress the past and continuing harms of these unjust laws and policies and are dedicated to making sure that every last victimless cannabis prisoner walks free. Visit www.LastPrisonerProject.org or text FREEDOM to 24365 to donate and learn more.

Dan Sheehan, co-producer of Cali Roots states, “We are proud to partner with Last Prisoner Project on such important issues during these uncertain times. The Cali Roots community can watch live sets from some of their favorite artists, while positively contributing to Last Prisoner Project’s emergency relief funds.”

Join Cali Roots and Last Prisoner Project on April 24th and take center stage on the virtual screen, streaming into the homes of music fans around the world. Through the innovation of live streaming, join the efforts in providing social distancing approved intimate concerts, while helping to raise money and awareness for the release of nonviolent cannabis prisoners.

RSVP at https://bit.ly/2yySU0e

April 24, 2020 Lineup:

Intro by Steve DeAngelo
Aaron Frazer (Durand Jones & The Indications)
Eric Rachmany (Rebelution)
EarthKry
The Expendables
G Love
Hirie
Howi Spangler (Ballyhoo!)
Kyle Ahern
Ozomatli
Satsang
Ted Bowne (Passafire)
Through The Roots

 # # #

California Roots Music & Arts Festival Press Contact: Press Junkie PR
Ryan Romana // ryan@pressjunkiepr.com and Mercedes Romana // MercedesR@pressjunkiepr.com 

Last Prisoner Project Press Contacts:
Press Here, Linda Carbone // linda@presshereproductions.com and Katie Leggett // katie@pressherepublicity.com

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Medicine Man Technologies Rebrands to Schwazze, Acquires Mesa Organics

Medicine Man Technologies Inc. has announced it’s changed its corporate brand name to Schwazze – the name originates from the company’s cultivation technique from the Three A Light methodology.

Shane Sampson, chief marketing and merchandising officer, said the change will help the company realize its vision “of becoming the most admired cannabis company by positively impacting the health, well-being and happiness of our customers, team members and communities.”

“Our new brand, Schwazze enables differentiation as a true leader across all facets of cannabis and marks the next stage of our strategic growth. After finalizing the announced acquisitions, Schwazze will be one of the largest vertically integrated cannabis operators from seed to sale. We are proud to be building a great cannabis company at Schwazze.” – Sampson in a statement

The firm also announced it completed its acquisition of Mesa Organics and its Purplebee’s business. The deal is Schwazze’s first under the new brand and its first since it entered the Colorado market. Mesa operates four southern Colorado dispensaries. Purplebee’s is a cannabis extraction and manufacturing company.

Schwazze CEO Justin Dye called Mesa “a terrific business with strong leadership, talent and strong manufacturing and retail operations.”

“We are excited to take the first step in our acquisition strategy and Mesa Organics and Purplebee’s are a great strategic fit,” Dye said in a statement.

Under the terms of the agreement, which had been unanimously approved by the Medicine Man board of directors, the purchase consideration for the merger is about $2.6 million in cash and approximately 2.6 million in shares of common stock, subject to certain holdback and adjustment provisions.

The company began trading as Schwazze on over-the-counter markets on Tuesday.

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