Opinions & Editorials

Recent studies have confirmed through double-blind testing that a cannabis bud’s aroma is the most critical factor in determining one’s enjoyment of the product, which begs the question: should aroma be given a greater emphasis in cannabis competitions?

Just as the craft beer movement has disrupted the traditional beer market, craft cannabis products are poised to mirror this trajectory through the offering of rare, high-quality products and a very personalized experience.

“April 20 is making its rounds again this year. But it isn’t a celebration for me. Far from it. I will again spend it locked in a ten-by-twelve prison cell, going through the motions of another long and tedious day, feeling the deprivation of my freedom.”

Whether you run a B2B or B2C cannabis company, effectively communicating and connecting with your customers remains utterly important. Here are five of the cannabis industry’s most common marketing mistakes, and tips for avoiding them!

Cannabis operators from every corner of the market have to deal with restrictions from IRS Revenue Code 280E but, with careful planning and tax strategies, cannabis entrepreneurs can work to reduce its impact on their business.

Three simple steps to avoid some of the industry’s most common cannabis finance and accounting missteps: hire properly, avoid undervaluing the right people for the job, and build a strong foundation for your company’s financial policies.

With cannabis reforms gaining traction around the world, most predict Germany to be the next major legalization victory — the question is will that happen in 2023, or beyond?

While most cannabis industry professionals recognize the downsides of stigmatized terms like “marijuana” and “weed,” that doesn’t mean you should neglect these terms in your SEO strategies.

Coming off the heels of a very big year for cannabis, what does 2023 have in store for the emerging international industry?

Corporate initiatives addressing diversity, equity, and inclusion are about more than keeping your company socially responsible — prioritizing DEI will keep your cannabis company innovative, flexible, and representative of the inevitably diverse future.

Legal cannabis might be this century’s largest and most lucrative new industry but without the government subsidies afforded to other industries that center agriculture, energy, and transportation, the cannabis industry is poised for an extinction event of small businesses.

While 19 states have opted to legalize adult-use cannabis, those states still cannot guarantee regular access to safe and regulated cannabis products thanks to controversial industry opt-out clauses for municipalities, towns, and counties.

The issue of THC inflation by some cannabis testing labs is an ongoing crisis for cannabis labs, operators, and consumers alike, and it’s time to actually do something about it.

Cannabis equity funding has all but dried up — unfortunately, it’s the small to midsize cannabis companies who will be suffering for it.

While every industry has had to adapt to shifting attitudes about office work and in-person networking, the cannabis industry in particular needs to explore alternatives to large corporate trade shows.

Ukrainian lawmakers are reportedly considering steps to legalize medical cannabis access despite an ongoing war against Russia’s invasion.

It’s the busiest season of the year for cannabis industry workers and 4/20-related burnout is a real risk — here are ruminations from one former (jaded) budtender and reactions from other budtenders, both current and former.

This editorial was contributed by Christine De La Rosa, co-founder and CEO of The People’s Ecosystem, a California-based and equity-focused multistate cannabis operator.

This editorial was contributed by Christine De La Rosa, co-founder and CEO of The People’s Ecosystem, a California-based and equity-focused multistate cannabis operator.

The rapidly developing cannabis industry is still in its formative years, and where we seek advice as we grow will dictate the foundational qualities of the cannabis space.

How does investing in the individual benefit the collective, and why is accountability so important to a successful social equity program? A closer look at California sheds light on one of the cannabis industry’s most pressing issues.

Lately, CBD brands have started adding adaptogens—plants and mushrooms with healing properties—into their products. Unfortunately, they rarely attribute these ancient medicines to their historical and cultural context.