Marketing

While most cannabis industry professionals recognize the downsides of stigmatized terms like “marijuana” and “weed,” that doesn’t mean you should neglect these terms in your SEO strategies.

The popularity of short-form videos has skyrocketed in recent years. Here are three ways that cannabis operators and adjacent companies can utilize video marketing.

Tumblr updated its advertising policies this week to allow ad campaigns by hemp CBD companies and Colorado- and California-based cannabis companies.

With the digital age in full swing, cannabis companies must learn to adapt to modern necessities like an optimized strategy for SEO, or search engine optimization.

Regulators in the UK have banned a $2.56 million ad campaign for Dead Man’s Fingers, a hemp CBD-infused rum product from Cornish Rum Company that leaned on cannabis innuendos in its marketing strategies.

A new experimental cannabis marketplace in The Netherlands will require all distributed cannabis products to utilize plain white, “unattractive” packaging that includes health warnings and only black Helvetica font.

A proposal in San Diego, California would ban cannabis billboards within 1,000 feet of schools, playgrounds, public parks, daycare centers, and youth centers.

Facebook has continued its spree of uneven treatment of cannabis organizations, even for those who are technically compliant with its policies regarding cannabis ads.