Today, Netflix released the first-ever cannabis cooking competition show, according to a report in The Guardian. Titled “Cooking on High,” the show is comprised of short, 15 minute episodes where two chefs face off. The chefs are tasked with preparing a cannabis-infused meal within 30 minutes. The chefs and their dishes are judged by comedians, rappers and other pop culture icons known not for their palettes but rather their familiarity with cannabis.
The competing chefs are experienced professionals. In the first episode, one chef is a former “Chopped” contestant and the other a graduate of Le Cordon Bleu.
Cooking on High is another foray into the potentially lucrative cannabis video content market by Netflix. The first show to dive into the country’s burgeoning cannabis industry was “Disjointed,” a sitcom about a medical marijuana dispensary that was not well received by critics. In August of last year, the streaming giant also co-created boutique cannabis strains with branding inspired by Netflix original shows like “Bojack Horseman” and “Orange Is The New Black.”
Whether the show flops or sees critical acclaim, mainstream cannabis-inspired television is a sign of positive social change for cannabis.