Mike Tyson’s cannabis company Tyson 2.0 is selling boxing glove-shaped gummies in Colorado due to the state’s ban on cannabis edibles shaped like people, animals, and fruit which bars the brand from selling its gummies shaped like an ear missing a piece of cartilage at the top. The ear-shaped gummies, Holy Ears, are a nod to Tyson’s 1997 boxing match against Evander Holyfield — who partnered with his former foe on the product. Tyson serves as co-founder and chief brand officer of Tyson 2.0.
“We first delivered the Mike Bites ear shaped edibles, which took over the world. These Knockout Gummies represent another step in our mission to make plant-based wellness accessible to all. Whether it be through ears or gloves, I’m always looking for new ways to connect with my fans, and I think these gummies will pack a real punch in Colorado.” — Tyson in a press release
Mike’s Knockout Gummies launched on Tuesday in Colorado. Holy Ears were first released in 2023. Colorado issued its ban on cannabis edibles that could appeal to children in 2017. Other Tyson 2.0 products, including flower and prerolls have been available in Colorado dispensaries since 2021.
As part of the product launch, and to mark the November fight between Tyson and Jake Paul, Seven Points Distributors is hosting the TYSON 2.0 Knockout Giveaway Contest. For each purchase of Tyson 2.0 products at participating retailers through September 30, consumers will have the chance to win one of 10 prizes, including: an authentic boxing glove signed by Tyson, and other Tyson 2.0 cannabis pipes and products.
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