After millions of dollars in capital and several years of hype, the cannabis social media network MassRoots has reportedly gone offline for good.
First reported by competitor Cannabis.net, MassRoots.com appears to have gone dark despite being the first cannabis-focused online platform to raise millions in investor backing.
According to their report, Cannabis.net was alerted to MassRoots’ closure by a flock of user signups to WeedFeed, the company’s own social media platform, who all referenced MassRoots’ website and app going offline about three weeks ago.
MassRoots led a volatile existence in the early cannabis industry. Originally launched as an online, cannabis-friendly social media network meant to replace Facebook and Instagram (who are notoriously strict about prohibiting pro-cannabis content), MassRoots is believed to have raised upwards of $20 million during its early years. The company, however, was forced to pivot several times throughout its course via new subsidiaries — at least once to a blockchain focus and once to a more dispensary-focused model — as the social media platform struggled to generate profit.
In 2017, MassRoots CEO and founder Isaac Dietrich was ousted from his position at the head of the company by the board of directors, although he regained the position after about two months.
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