The Los Angeles, California District Attorney’s Office is running a public service campaign about the potential risks of cannabis use by youths. The campaign includes multi-language billboards and bus stop ads near high schools and areas teenagers frequent.
In a press release, District Attorney George Gascón warned that “Today’s cannabis products such as edibles can carry serious short-and long-term mental health risks for our youth, including anxiety, depression, and potentially psychotic disorders, leading to negative outcomes with a far-reaching impact on communities.
According to a map of the advertisement placements, there are currently more than 150 ads running throughout Los Angeles County in English, Armenian, Chinese, Korean, Spanish, and Vietnamese. The ads carry various messages, ranging from warning that teens who consume cannabis are at 11 times higher risk of a psychotic disorder and another claiming that cannabis products are “up to 23 times riskier than 50 years ago.”
“Teenagers and parents might not be aware of the potency and potential harms of these new products,” Gascón said in a statement.
The campaign, which features bright, eye-catching ads, will also be shared on official social media channels.
See below for some examples of the campaign ads:
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