Jones Soda Co. announced the expansion of its THC-infused Mary Jones beverages brand into Washington state, one of the nation’s oldest adult-use cannabis markets, according to a press release.
The products will officially launch in the Washington market in early 2023, the release said, featuring infused beverages and edible products made with both high- and low-THC contents. While Mary Jones has already sorted the brand’s flavors and product development processes, the brand will be partnering with licensed cannabis companies CompCanna Inc. and Dogtown Pioneers, Inc. to handle the product manufacturing and distribution processes.
Jones Soda Co. is a Seattle-based company but its Mary Jones-branded beverage infusions launched first in the California market last year.
“Our home state of Washington is one of the country’s most robust recreational marijuana markets with annual sales of roughly $1.5 in 2021 and a projected $2.5 billion in annual sales by 2025. Now that our Mary Jones business is off and running in California, bringing Mary Jones to Washington with a strong strategic partner like CompCanna makes perfect sense as we pursue our plans for international rollout in all recreational use markets.” — Jones Soda Co.’s President & CEO Mark Murray, via press release
Jones Soda’s Marketing Chief Bohb Blair told CNBC ahead of its launch last year that the beverages brand intends to be “the biggest national player” in terms of consumer-packaged cannabis goods carrying widespread recognition.
“If we crack it in California, we’re going to do gangbusters as we go through the Midwest and East,” he said.
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