Ice Cube Launches Cannabis Brand in Partnership with Caviar Gold

Rapper and actor Ice Cube last week announced the launch of Fryday Kush, a cannabis brand in partnership with Caviar Gold. The founding N.W.A. member said the product is available in Arizona, California, Nevada, and Oklahoma.

“We got cones, high potency buds, and some of the strongest nugs on the market,” Ice Cube tweeted following the initial announcement, adding that the line’s potency is 46.2% THC and 10.78% CBD.

The product logo mirrors the cover of Ice Cube’s 1992 album “The Predator.”

Ice Cube is the latest hip-hop star to launch a cannabis brand. Snoop Dogg, Lil Wayne, Jay-Z, B-Real, Killer Mike and El-P of Run the Jewels, Method Man and his group Wu-Tang Clan, Drake, Noreaga, Xzibit, The Game, Berner, Jim Jones, 2 Chainz, Redman, Freddie Gibbs, and Kurupt have all started a cannabis company.

Master P announced his own brand in 2016; however, he is currently embroiled in a $25 million lawsuit against his partner on the project – Privateer Holdings – over alleged breach of contract and fraud, The Source reports.

According to Caviar’s website, Ice Cube “personally developed” the product, which includes “the unique proprietary process of adding 98% pure liquid THC to marijuana makes the strongest & highest quality flowers on Earth.”

Caviar also has a partnership with actor and director Kevin Smith who launched his brands –  Snoogans, Snoochie, and Berzerker – in 2019.