Grateful Dead Drummer Launches Cannabis Pre-Roll Brand

Grateful Dead drummer Mickey Hart is partnering with California company Left Coast Ventures on a new cannabis brand called Mind Your Head, according to a Relix report. The inaugural products include Magic Minis, one-third gram Chemdog pre-rolls that come in 10-pack tins featuring Hart’s artwork. Currently, the products are available only in California.

Chemdog was first discovered outside of a Grateful Dead concert in Deer Creek, Indiana in 1991 and spawned other strains like Sour Diesel and OG Kush.

“It’s the great mother to many elite strains,” Hart said in an interview with Relix. “Then it died out somehow. Now it’s having a gigantic comeback, because Chemdog is in business again.”

“Chemdog itself is a very interesting product, because it appeals to vision, getting in the moment, getting in the zone—that’s where real art is created. It’s very energetic, very heady, clean and smooth. It’s a very fun strain. It’s inspirational for me. I use it in my work—and play. There’s so much adventure to it.” – Hart, to Relix

Hart calls the Magic Minis “dogwalkers” – referencing the small size that can be consumed in the time it takes to walk a dog.

“Cannabis is powerful, but it has to be used correctly. You know, I can’t smoke a whole doobie and do anything—especially with this stuff,” he said.

Left Coast Ventures CEO Brett Cummings called it “a true honor” to work with Hart “who has inspired millions of individuals and shares our values and passion to legitimize the future of cannabis.”

Hart joins other legendary musicians, such as Jimmy Buffet and Willie Nelson, in launching a cannabis brand. The estates of deceased musicians, including Bob Marley and Jimi Hendrix, have also released cannabis products.