Famed film director Francis Ford Coppola — director of the Godfather movies — has partnered with a Humboldt grower to add a cannabis brand to the director’s extensive wine and hospitality holdings, The Press Democrat reports.
Coppola’s holding company Sana Co. has inked a deal with licensed producer Humboldt Brothers to establish a limited edition cannabis brand offering three different strains. The brand will be called “The Grower’s Series.”
Coppola’s primary business entity, the “Family Coppola,” already holds a number of wine brands.
“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness. Expertise making one applies to the other. As with growing grapes, location matters, and the Grower’s Series reflects California agricultural expertise creating a true blend of art and science.” — Francis Ford Coppola, in a prepared statement
The Grower’s Series aims to be a top-shelf brand offering “the highest-quality, sun-grown cannabis products,” created through sustainable farming.
Humboldt Brothers founder and CEO Johnny Deim said the deal with Coppola was a “landmark on how the times are changing.” Humboldt Brothers is in talks with other non-cannabis brands but said he was glad to make The Grower’s Series his first partnership.
The three strains being offered in the Grower’s Series were grown in carefully selected microclimates in Humboldt County. 15-20 strains were tested by a panel of aficionados who settled on the final three.
Each package of three one-gram samples of the strains will retail for $99 alongside rolling papers and a pipe. They’ll be available at select licensed dispensaries across California as well as via the bay-area delivery service Chill.