Fox News Subsidiary Botches Coverage of Marshawn Lynch Cannabis Brand

Former NFL running back Marshawn Lynch is not launching a cannabis product line infused with actual 24-carat diamonds, as was reported by several media outlets this week including Q13 FOX Seattle. Rather, Lynch’s Dodi Blunts product line will feature blunts infused with THCa crystals, a highly potent concentrate commonly called “diamonds” because of their rocky, crystalline appearance.

The media outlets in question appeared to center their reporting on the products’ “diamond-infused” description without looking further into what the term means in the context of the cannabis industry.

One article, attributed to “Q13 News Staff,” incorrectly asserted that Dodi Blunts will contain 24-carat diamonds and also tread a fine line between attempted humor and racial pandering, stating that Lynch, who is Black, is “bringing the bling to blunts.”

THCa diamonds are crystalline structures that form at the bottom of a THCa sauce extract. They are an incredibly potent form of cannabis concentrate.

“Our diamonds champion the highest, richest potency to uplift you to your peak. Gorgeous yet beastly, these THCa diamonds pack each blunt with super THC power.” — Product description excerpt, via Dodi Blunts

Dodi Blunts is the result of a recent partnership between the former NFL pro and Toronto, Canada-based 2nd and Goal Ventures. The products will be available at a selection of handpicked cannabis dispensaries throughout the San Francisco Bay Area.