The former Global Head of Social and Digital Marketing at PayPal has taken his talents to KIND Financial as Dave Peck has joined the cannabis compliance technology firm as Chief Marketing Officer. In addition to overseeing PayPal’s social strategy and influencer relations, Peck also helped develop social media strategies for Coca-Cola, the Grammys, and Wells Fargo.
“In this business environment I think it’s vital for every marketing professional to stay ahead of social and technology trends, and I’ve sought to do that throughout my career,” Peck said in a press release. “I also love the idea of getting into an industry as it gains mainstream recognition. When it comes to cannabis, there’s clearly a great need for ensuring ongoing compliance with the patchwork of laws and regulations that vary based on state and region. It will become even more critical as new companies enter the market, while different states and jurisdictions grapple with existing and evolving laws.”
David Dinenberg, founder and CEO of KIND, said that Peck “knows as well as anyone the challenges facing an emerging industry.”
“Our mission at KIND is to ensure greater credibility for the cannabis industry through full compliance with rapidly changing regulations, and for that we need the right team. Dave is exactly the right person for that team,” Dinenberg said. “And of course, he’s worked not only with a tech giant in the payments space but also with other widely recognized brands, and built a stunning track record in every position.”
Peck also authored “Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign.”