Former National Football League running back Marshawn Lynch on Thursday launched Dodi Blunts, a “premium, crafted cannabis brand-platform” that includes THCa “diamonds,” Mercury News reports.
The endeavor is a partnership between Lynch and Toronto, Canada-based 2nd and Goal Ventures.
Lynch, a four-time All-Pro and one-time Super Bowl champion with the Seattle Seahawks nicknamed “Beast Mode,” said “Fans who indulge in the first run of Dodi Blunts will experience the highest, richest potency from palm leaf-wrapped blunts infused with THCa diamonds presented in a reusable blunt tube.”
“And at the end of the day, the industry has the ability to raise up Black and Brown communities – and I intend to lift up those who I can. Plus, Dodi allows me to share with the world. What gets me (and my fam) in our zone, so others can get on my level.” – Lynch, in a statement, via 8 News Now
Prior to the Raiders moving from Oakland to Las Vegas, Lynch was caught off-camera lighting a blunt with the Al Davis Memorial Torch. Lynch said, “it was only right to send the Raiders off in a real Oakland way.” He retired before the team’s move to Vegas.
Jeff Goldenberg, 2nd and Goal founding partner, told 8 News Now that Dodi Blunts “challenges the traditional concept of ‘Game Day’ rituals and hopes to promote and normalize the relationship between sports and cannabis cultures.”
“Dodi Blunts is launching with the first athlete of Marshawn’s caliber at a moment in time when all the canna-stars are aligning: sports, culture and society, and politics and legalization,” he said in a statement.
Other former NFL players that have entered the cannabis space include Ricky Williams, Tiki Barber, Eugene Monroe, Joe Montana, and Marvin Washington.
Last year, the NFL announced it would no longer suspend players for positive cannabis results. Prior to the change, the league had the strictest cannabis policy among the four major U.S. sports leagues.
Following the announcement of Dodi Blunts, multiple mainstream media outlets including a Fox News subsidiary botched their reporting of the product launch, incorrectly suggesting that the “diamond-infused” blunts contained literal 24-carat diamonds.
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