The Chicago Cubs are expected to be the first Major League Baseball (MLB) team with a CBD sponsor and sell CBD drinks at its stadium, Front Office Sports reports. The Cubs are working with Chicago, Illinois-based MYND Drinks on the partnership, which received the NSF Certified for Sport designation required to work with MLB teams.
MLB, in June 2022, approved plans to allow teams to work with CBD brands. In October, the league named Charlotte’s Web the “Official CBD of Major League Baseball.”
As part of the promotional effort, the Cubs last week released “A Wrigley Field Guided Meditation” narrated by Pat Hughes, the team’s play-by-play announcer. In the video’s description on YouTube, the video is meant to “help Cubs fans unwind.” The video features images of the Cubs’ Wrigley Field and the iconic ivy that adorns the outfield walls.
When the league announced that it would allow teams to partner with CBD brands, MLB Chief Revenue Officer Noah Garden said MLB fans “are very much the kind of customers” CBD brands are “looking for.”
CBD is federally legal and several athletes – including golfer Bubba Watson, former National Football League tight end Rob Gronkowski, U.S. Women’s National Team star Megan Rapinoe, and the Richard Childress NASCAR team – have been sponsored by CBD brands.
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