The Boston Beer Company has launched Emerald Hour, a line of non-alcoholic, rosin-infused cannabis beverages in Ontario, Canada. The cans contain regionally sourced ingredients and 10 milligrams of THC and regionally sourced ingredients.
Boston Beer Company Launches 10mg Emerald Hour Brand in Ontario, Canada
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The Boston Beer Company this week launched Emerald Hour, a line of non-alcoholic, rosin-infused beverages in Ontario, Canada. Each can contains 10 milligrams of THC and regionally sourced ingredients. The first flavors in the line are cranberry-citrus and ginger-lime with more planned for next year.
In a statement, Paul Weaver, director and head of cannabis at Boston Beer, noted that the 10mg THC content in a 355 milliliter can mean the “cocktails are not for the uninitiated.”
“We know many folks want great-tasting and premium alternatives to alcohol, and Emerald Hour is the solution they’re looking for.” — Weaver in a press release
Boston Beer Company is best known for the Samuel Adams beer brand, Truly Hard Seltzer, and Twisted Tea. The company also makes TeaPot, a cannabis-infused iced tea launched in Canada in 2022.
According to Statistics Canada data, cannabis-infused beverages are most popular in Ontario with sales totaling about CAD$36.4 million from 2022 to 2023, which triples cannabis-infused beverage sales in runner-up British Columbia.
From 2022 to 2023, cannabis-infused beverage sales in Canada neared CAD$75 million. Comparatively, in the U.S., sales of cannabis-infused beverages totaled $203.6 million in 2022, according to data published on Statista.
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