Another Lawsuit Claims California Brand Inflated THC Levels on Packaging

Another lawsuit filed in California accuses a state-licensed cannabis company of inflating THC levels in its products. The lawsuit, filed in the state Superior Court in Monterey County by Dover & Luner, LLP, alleges that Greenfield Organix Inc. and LPF JV Corporation, which produce and market the King Roll brand, “overcharged consumers by illegally selling products whose THC content was represented as substantially higher than it actually was.” 

In court documents, plaintiffs claim that the labeling on King Roll products claims THC concentrations as high as 48.54% but independent laboratory testing found the products contained between 33% and 36% THC, which is more than the 10% margin of error allowed under California regulations.  

“Defendants know, or reasonably should know, that they are misleading consumers. Defendants know that THC content is highly material to consumers, and have a direct financial incentive to overstate the THC content of their products. Moreover, as a significant player in the cannabis industry, Defendants are aware of industry trends, aware of the rampant testing fraud in the cannabis market, and know which labs participate in the fraud. Accordingly, Defendants are intentionally and knowingly causing the THC content declared on the label of their products to be substantially, and systematically, overstated, either by misstating the results themselves or by intentionally and knowingly causing testing labs, which are their agents, to report fraudulently high THC content results.” — Rocky Willeford vs. Greenfield Organix Inc., and LPF JV Corporation 

The lawsuit, in which attorneys are seeking to make a class action, says the companies broke the Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act while accusing the firm of breaching express warranty, negligent misrepresentation, intentional misrepresentation, and unjust enrichment. 

“Defendants are systematically overstating the THC content to deceive consumers into thinking that the effects of their prerolls are more potent than they truly are,” the complaint alleges. “This is false and misleading.” 

The lawsuit seeks unnamed damages, restitution, attorney’s fees, and an injunction.    

In a statement, Christin Cho of Dovel & Luner said the plaintiffs “look forward to holding defendants accountable for their actions.” 

A separate lawsuit filed by the law firm last month makes similar claims against DreamFields Brands Inc. / Med for America Inc., claiming the company inflates the THC levels on the packaging of its Jeeter brand.